UBM Holds Industrial Visit to Blibli: Exploring Indonesia’s Omnichannel Commerce Ecosystem
Jakarta, 11/03/2026 — The Digital Business Study Program, Faculty of Social Sciences and Humanities, Bunda Mulia University (UBM) held a Company Visit to Blibli (PT Global Digital Niaga Tbk) entitled ” Inside Indonesia’s Omnichannel Commerce Ecosystem: Learning How Data, AI, and Programmatic Marketing Create Business Value ” which took place at the PT Global Digital Niaga Tbk Office . This activity is part of an effort to increase students’ understanding of how data, artificial intelligence (AI), and programmatic marketing create business value in Indonesia’s omnichannel commerce ecosystem. This visit featured Sandy Lamond Kusuma, Growth Strategy Assistant Vice President of PT Global Digital Niaga Tbk (Blibli) , who shared relevant and applicable insights directly from industry practices.
Participant Enthusiasm and Interactive Learning
The activity took place in an orderly manner and was full of enthusiasm from the 29 students of the Digital Business Study Program who attended. Students not only listened to the presentation, but also actively participated in the discussion and question and answer session. This interaction created a dynamic learning atmosphere and encouraged students to think critically about the application of digital strategies in the real world. A hands-on company visit provides a concrete understanding of the workings, challenges, and needs of the e-commerce industry.
A deep understanding of omnichannel, data, AI, and programmatic marketing
During this visit, students gained an understanding of how the omnichannel commerce ecosystem in Indonesia operates, how data is utilized to understand customer behavior, the role of AI in supporting business decisions, and how programmatic marketing is used to reach audiences effectively and measurably. This discussion emphasized that data, AI, and digital marketing are an integral part of a business strategy that creates sustainable value. This industrial visit also reinforced learning in the Digital Business Study Program, particularly in connecting classroom theory with practical work.
Conclusion
Overall, the industrial visit to Blibli provided a positive contribution in broadening students’ insights into the strategic role of data, AI, and programmatic marketing in the omnichannel commerce ecosystem. Through direct learning from industry practitioners, students are expected to be able to apply this knowledge effectively and adaptively, while strengthening their readiness to face the ever-evolving demands of the industry.
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