UBM Management Distance Learning Students Earn International Digital Marketing Certification from HubSpot Academy

The Distance Learning (PJJ) Management Study Program of Bunda Mulia University (UBM) held a Student Certification Training entitled “HubSpot Academy: Digital Marketing” on Wednesday, July 8, 2026, at 6:30 PM–8:10 PM WIB.  The activity was carried out online via Zoom Meeting and attended by dozens of Long Distance Learning management, Study Program students. This activity was held as an effort to equip students with globally recognized digital marketing competencies. HubSpot Academy, a leading digital marketing training institution from the United States, provides a curriculum that covers inbound marketing, content marketing, social media strategy, and data analysis with the latest tools. Certification from HubSpot Academy is widely recognized by the industry and provides added value for students in developing professional careers in digital marketing.

The activity was accompanied by Very Budiyanto, SM, M.SE., who opened the training session and provided direction to participants before taking the material and certification exam independently through the academy.hubspot.com platform. Participants who successfully complete all the material and pass the exam receive an internationally valid “Digital Marketing Certified” e-certificate. After the training session, the activity continued with a question and answer session and discussion regarding the application of digital marketing in the workplace, before finally closing with a joint documentation session.

Through this activity, students of the Distance Learning Management Study Program at Bunda Mulia University not only gained hard skills in the field of digital marketing, but also soft skills such as creativity and data analysis skills, as provisions for competing in an increasingly dynamic and digital-based job market.

Activity Documentation

Participants taking part in the HubSpot Academy certification training: Digital Marketing via Zoom

Participants show the Digital Marketing Certified e-certificate they obtained

Example of Digital Marketing Certified participant e-certificate