To prepare students for the digital industry, the Excellent Community of Management provides HubSpot Academy with digital marketing training.

Jakarta, June 24, 2026, Ancol Campus Management Study Program through the Excellent Community of Management (XCM) Ancol held an International Student Certification Training activity “HubSpot Academy: Digital Marketing” on Wednesday, June 24, 2026, at the Athena Lab, 3rd Floor of Bunda Mulia Ancol University. This activity took place onsite from 1:30 PM to 4:00 PM WIB and was attended by 13 participants. This activity was held as a form of strengthening student competencies in facing the increasingly rapid development of the digital world. In the era of digital transformation, the ability to understand and implement digital marketing strategies is one of the important skills needed by students as future professionals and leaders.

Through this training, participants gain an understanding of the basic concepts and applications of digital marketing, including the use of digital marketing platforms relevant to industry needs. HubSpot Academy, a leading digital marketing training and certification platform based in the United States, provides learning materials covering various aspects of digital marketing, such as inbound marketing, content marketing, social media strategy, and utilizing data to support marketing strategies.

This training presented Elkunny Dovir Siratan, S.Par., MM as a resource person. In this activity, participants were guided to understand the importance of mastering digital marketing in building competitiveness, broadening professional insight, and building a portfolio relevant to the needs of the global job market. In addition to improving hard skills in the field of digital marketing, this activity also aimed to hone participants’ soft skills, such as creativity, analytical skills, problem-solving, and adaptation to technological developments. With the support of academics and practitioners, this training is expected to provide applicable provisions for students in facing the challenges of an increasingly competitive world of work. Overall, this student certification training activity ran well, smoothly, and without obstacles. Through this program, the Excellent Community of Management hopes that participants will be better prepared to face the dynamics of the digital industry and be able to develop valuable competencies both academically and professionally.