SOFTSKILL TRAINING INTERNATIONAL STUDENT CERTIFICATION TRAINING “Hubspot Academy : Digital Marketing”

As a form of commitment to enhancing student competitiveness in the digital era, the Student Association of the Management Study Program at Universitas Bunda Mulia Ancol, through the Excellent Community of Management (XCM), successfully organized the International Student Certification Training “Hubspot Academy: Digital Marketing” on Saturday, May 10, 2025. This activity aimed to provide students with practical skills and insights in the field of digital marketing, particularly through the international platform Hubspot Academy, which is widely known as one of the global certified digital training providers from the United States. This training was also designed to support the achievement of digital literacy and the ability to adapt to the development of technology and digital based marketing industries.

In this training, participants received intensive preparation on various important aspects of digital marketing, and by participating in this training, students had the opportunity to obtain an official certification from Hubspot Academy, which can strengthen their competency profile in the professional world. This activity was enthusiastically welcomed by dozens of Management Study Program students from various cohorts who wanted to prepare themselves to face the increasingly competitive job market. Moreover, this training was also part of XCM’s strategic steps in creating a globally oriented learning environment based on industry competencies.

With the implementation of this activity, it is hoped that students of Universitas Bunda Mulia, especially from the Management Study Program, can be more confident in developing their careers in digital marketing and be able to compete at both national and international levels.