On 9-10 May 2023 one of the Hospitality and Tourism lecturers at Bunda Mulia University, namely Imam Ardiansyah, S.ST.Par., MM.Par, attended the International Conference and Call for Paper organized by the NHI Bandung Polytechnic with the theme “TOURISM REVIVAL
Meanwhile, this activity was held online with keynote speakers such as.
1.Dr. Sandiaga S. Uno. Bba., Mba
Minister of Tourism and Creative Economy of the Republic of Indonesia
The Hong Kong Polytechnic University
Mara University of Technology
The conference stated that “Tourism revival” is a term that refers to efforts to revive the tourism industry after experiencing a decline or stagnation due to unfavorable situations, such as pandemics, natural disasters, conflicts, or other factors. The aim is to restore tourism activities such as tourist visits, lodging, restaurants, transportation and other related tourism activities. To revive tourism, various efforts can be made such as marketing campaigns, special price discounts or promotions, improving the quality and safety of tourist destinations, developing new tourism products, and collaborating with tourism industry players to create attractive tour packages. In addition, the government can also provide stimulus and incentives to the tourism industry to help accelerate recovery.