On Wednesday, January 14, 2026, the Management Study Program of Bunda Mulia University conducted a Community Service (PKM) activity in the form of a workshop at SMK Budi Murni 4 Jakarta and was held offline (onsite). This activity started at 10:00 WIB. The resource person in this PKM activity was Mr. Davy Parsaoran Hinsa, SE, MBA, a lecturer in the Management Study Program of Bunda Mulia University, who was accompanied by a Management Study Program student, Jerry (12250001). The topic raised in this activity was “Product Marketing Strategy”.
The event ran smoothly and was guided by teachers from SMK Budi Murni 4 Jakarta. Overall, the event consisted of two sessions. The first session featured a presentation by Mr. Davy Parsaoran Hinsa, SE, MBA, while the second session featured a question and answer session between participants and the speaker regarding the material presented. During the presentation session, the speaker shared knowledge and practical experience regarding product marketing strategies. The material presented provided important insights and guidelines for students in developing business strategies more systematically and effectively. Through this session, it is hoped that students will be able to understand the importance of marketing strategies in building a strong, relevant, and competitive business in the market. The event then continued with an interactive question and answer session. Students enthusiastically asked various questions about product marketing strategies, especially those related to the work or products they developed at school. This discussion served as a platform for students to express ideas, opinions, and explore effective and innovative marketing strategies so that the resulting products have added value and can have a broader impact on society.
Through this discussion session, students are encouraged to think critically and understand the application of marketing concepts in real-life situations. This activity is expected to provide useful insights, increase students’ understanding of the importance of product marketing strategies, and provide provisions for facing future competition in the business world. Overall, this Community Service activity is expected to provide tangible benefits for participants and contribute to the development of entrepreneurial competencies of students at SMK Budi Murni 4 Jakarta.