Celebrating National Retail Day 2026! UBM’s Management Study Program Invites Students to Explore the Future of Technology-Based Retail with DMMX

Jakarta, November 11, 2026, in commemoration of National Retail Day, the Management Study Program of Bunda Mulia University (UBM) held an industrial visit to PT Digital Mediatama Maxima Tbk (DMMX) with the theme “Driving the Future of Retail with Smart Retail Technology and Strategic Business Innovation in the Modern Retail Ecosystem”. The activity, which took place at Mangkuluhur Office Tower One, South Jakarta, was an opportunity for students to learn more about the development of the modern retail industry amidst the rapid digital transformation. Through this activity, students were invited to understand how technology integration, data utilization, and business strategy innovation are important elements in creating a retail ecosystem that is adaptive, competitive, and oriented to the needs of today’s consumers.

The series of activities began with an opening and remarks from the Supervisor of the Excellent Community of Management, Mr. Elkunny Dovir Siratan, S.Par., MM, then continued with a presentation of material by representatives of PT Digital Mediatama Maxima Tbk (DMMX), namely Mr. Jimmy Makmur as VP Commercial DMMX and Mr. Dipta Yustitama as Head of Marketing DMMX regarding the application of smart retail technology and business innovation in the modern retail ecosystem. The atmosphere became increasingly interactive through a question and answer session that provided an opportunity for students to gain insights, exchange perspectives, and understand the challenges and opportunities of digital transformation in the retail world.

As a token of appreciation for the collaboration, the event continued with the presentation of tokens of appreciation and a group photo session. Beyond the presentation, students also had the opportunity to take a company tour to gain a closer look at the work environment and business and technology implementation at DMMX. The visit concluded with a questionnaire as part of the activity evaluation.

Through this industrial visit, the UBM Management Study Program hopes that students will not only gain conceptual understanding but also be able to see firsthand how management theory is applied in real business practices. The momentum of National Retail Day serves as a reminder that the future of the retail industry is not only determined by a company’s ability to provide products and services, but also by their ability to innovate, utilize technology, and build sustainable business strategies. This experience is expected to shape students with critical, innovative, and strategic mindsets, while also being better prepared to face the dynamics of the world of work and future industry challenges.

As a form of commitment to responding to industrial developments and the needs of the future business world, the UBM Management Study Program recognizes that the retail industry is one sector that continues to grow along with the rapid innovation of digital technology. This awareness is realized through the presence of the Retail Management and Technology specialization, designed to equip students with competencies in modern retail business management, technology utilization, and the development of innovative business strategies. Through this specialization, the UBM Management Study Program strives to prepare a younger generation who is not only able to keep up with industry changes but also has the capacity to adapt, innovate, and take part in shaping the future of the retail ecosystem.