On 17 Oct and 14 Nov 2023, the Hospitality and Tourism Study Program at the Ancol and Serpong Campuses held an Adjunct Professor class for the Tourism Marketing MK presenting Prof. Theodore Benetatos as Dean of Faculty Hospitality & Tourism Metropolitan College Greece. This activity was carried out in a hybrid manner for the Ancol Campus in the Premier Room and TUMK and the Serpong Campus in the Lecturer Hall, 5th Floor.
This activity was attended by Semester 7 study program students from each campus with a total of 150 students. For the 1st session on 17 Oct 2023, Prof Theodore explained Designing and Managing Products and Pricing. Design and Managing Products and Pricing (Designing and Managing Products and Pricing) is an important aspect of marketing management that involves developing, designing and pricing products or services to suit customer needs and business goals. This material covers a series of concepts and strategies that help companies understand the market, compete effectively, and achieve financial goals.
Meanwhile, the second session on 14 Nov 2023 discussed Distributing Channels or distribution channels, which are the channels used by producers to deliver products or services to consumers. Through distribution channels, added value for customers can be implemented effectively. It involves a series of activities involving intermediaries, suppliers, and retailers working together to ensure the product or service reaches the end consumer.