What is Visual Communication Design?
The creative industry economy continues to grow in Indonesia. Not only that, but its prospects become more promising each year. One of the fields within the creative industry is Visual Communication Design, which studies the delivery of messages using visual elements.
At Universitas Bunda Mulia, the Visual Communication Design program has been established since June 10, 2003, in accordance with the Director General of Higher Education Decree No. 11643/D/T/K-III/2012. The curriculum is designed to enable students to learn concepts, methods, and skills for analyzing, designing, and processing messages through visual language.
By delving into the field of visual communication design, every student has the opportunity to build a career in the creative industry. Find out more about the DKV program at UBM below.
Why Choose Visual Communication Design Study Program at UBM?
Accreditation
Unggul, International
Credits
144 SKS
Duration:
4 years
Degree:
Bachelor of Design (S.Ds.)

Certified Graduates
While studying in the Bachelor’s program in Visual Communication Design at UBM, students have the opportunity to participate in certification programs, enabling them to graduate with a bachelor’s degree as well as being certified as Adobe Certified Professionals (ACP).

Double Accreditation
The Visual Communication Design program has received dual accreditation, including Excellent Accreditation from BAN-PT and fully accredited status in International Accreditation.

Project-Based Learning
The Visual Communication Design curriculum is designed to be project-based, allowing students to apply their skills directly in real-world situations and build a portfolio for the job market.
Concentration Program
Concentration are chosen in the 4th semester of the Visual Communication Design program at UBM
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Graphic Communication Design
Students study the concepts and practices of visual communication design using graphic media to convey messages.
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Animation and Film Design
Students learn the concepts, principles, and techniques of animation and motion graphic design to create engaging visual communication products.
Course Structure
During their studies, students in the Bachelor’s program in Visual Communication Design at UBM are required to complete 144 credits to graduate. Below is the list of courses for the Visual Communication Design program.
1st Semester
- Pancasila & Citizenship
- English
- Introduction to Information Technology
- History of Design and Technology
- Introduction to 2D Design
- Drawing
- Visual Language
2nd Semester
- Religion & Ethics
- Indonesian Language
- Etiquette and Communication Skills
- Introduction to 3D Design
- Digital Imaging
- Typography Design
3rd Semester
- Introduction to Artificial Intelligence
- Design Ethics
- Illustration
- Digital Painting
- Layout and Graphics
- Recording Media
4th Semester
- Entrepreneurship
- Conceptual Photography (Concentration in Graphic Communication Design)
- Urban Art & Pop Culture Insight (Concentration in Graphic Communication Design)
- Mascot & Character Design (Concentration in Graphic Communication Design)
- Visual Identity & Signage Design (Concentration in Graphic Communication Design)
- Narrative Filmmaking (Concentration in Animation and Film Design)
- Screenwriting & Directing (Concentration in Animation and Film Design)
- Visual Storytelling and Character (Concentration in Animation and Film Design)
- Motion Graphics & Animation (Concentration in Animation and Film Design)
5th Semester
- Transmedia Storytelling
- UI/UX Design
- Conceptual Art
- Publication & Editorial Design (Concentration in Graphic Communication Design)
- Advertising Design (Concentration in Graphic Communication Design)
- Modeling and Rendering (Concentration in Animation and Film Design)
- Sound and Visual Effect Animation (Concentration in Animation and Film Design)
6th Semester
- Elective Course 1
- Elective Course 2
- Elective Course 3
- Brand & Packaging Design (Concentration in Graphic Communication Design)
- Animation Production (Concentration in Animation and Film Design)
7th Semester
- Regular Internship/MBKM; or
- Elective Course 4
- Elective Course 5
- Elective Course 6
- Elective Course 7
- Elective Course 8
8th Semester
- Thesis/ Final Project
Career Opportunities for Visual Communication Design Graduates
- Graphic Designer: A professional who creates designs in the form of illustrations, typography, photography, and applies them across various media.
- Applied Visual Artist: A professional who visualizes designs through illustrations or photos to create brand identities, publications, animations, and films.
- Content Creator Specialist: A professional who plans strategic visual communication content that meets the needs of the creative industry.
- Branding Designer: A professional who designs creative branding strategies for various industries.
- Multimedia Designer: A professional who designs multimedia communications in the creative industries of animation, film, and digital content.
- Filmmaker: A professional who designs film projects for the needs of the creative industry in moving media.
Collaborative Partnerships
Facilities
Alumni Stories
Student Association
The student association for the Visual Communication Design program is named Totemania. This association has become a platform for students to express their aspirations through organizational involvement and to cultivate leadership skills.
Various activities organized by the student association include industry collaborations, national seminars, international seminars, and various competitions.
For more information about Totemania’s activities, visit the following Instagram social media accounts:
Totemania Ancol Campus: @ubm_himadkv_ancol
Totemania Serpong Campus: @ubm_himadkv_serpong
















