Digital Business
Digital Business, a new study field deriving from a combination of business management and information technology.
What Is Digital Business?
Digital Business is a discipline that explores business aspects related to digital technology and digital transformation. You’ve likely already experienced its applications in your daily life, such as through various e-commerce apps on your phone.
Business in the digital era will never stop evolving. In fact, there are still countless business opportunities that can be developed with the available technology. This is why the Digital Business program was established at Universitas Bunda Mulia, as a response to the need for professionals with business skills through the management of digital technology.
This program has been in place since October 5, 2018, based on the Decree of the Director General of Higher Education No. 856/KPT/I/2018. With specializations designed to meet industry demands, each student is ensured to be job-ready upon graduation.
Ready to study Digital Business?
Why Choose Digital Business Study Program at UBM?
Accreditation:
Baik Sekali
Credits:
144 SKS
Duration:
4 years
Degree:
Bachelor of Business (S.Bns)
Certified Graduates
Students of the Digital Business Bachelor’s program at UBM graduate not only with a degree but also with certifications from international institutions, serving as proof of their competence and readiness to enter the industry.
Updated Curriculum
The Digital Business Bachelor’s program is delivered through a curriculum designed to meet the evolving needs of the industry. The coursework strikes a balance between Business and Technology.
“UNGGUL” Accredited Campus
UBM has been awarded the Excellent Accreditation rating by BAN-PT. This achievement is further supported by numerous national and international collaborations established with industries and various institutions.
Concentration Program
The specialization program is chosen in the 4th semester of the Digital Business bachelor’s degree at UBM.
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Digital Business Technology
Students learn the entire business process through the use of artificial intelligence, big data, cloud computing, and appropriate enterprise information systems.
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Digital Retail Business
Students learn to design, implement, and manage digitalization needs in the retail industry, providing alternative solutions for retail companies.
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Digital Marketing
Students learn to design creative content for digital media to enhance the effectiveness of digital marketing strategies.
Course Structure
Throughout their studies, S1 Digital Business students at UBM are required to complete 144 credits. Below is a list of courses for the S1 Digital Business program.
1st Semester
- Religion & Ethics
- Indonesian Language
- Etiquette & Communication Skills
- Mathematics for Economics and Business
- Introduction to Digital Business
- Principles of Accounting
2nd Semester
- Pancasila & Citizenship
- English Language
- Introduction to Information Technology
- Digital Business Transformation
- Database Management Systems
- Computer Graphics
3rd Semester
- Entrepreneurship
- UI/UX Design
- Digital Economics
- Financial Management
- Digital Marketing
4th Semester
- Basic Programming
- Enterprise Resource Planning
- Digital Business Analysis and Design
- Digital Business Technology (Digital Business Technology concentration)
- Digital Financial Technology (Digital Business Technology concentration)
- E-Retailing (Digital Retail Business concentration)
- Digital Consumer Management (Digital Retail Business concentration)
- Digital Content Creation and Analysis (Digital Marketing concentration)
- Consumer Behavior (Digital Marketing concentration)
5th Semester
- Digital Project Management
- Digital Business Strategy
- Data Analysis
- AI for Business (Digital Business Technology concentration)
- Big Data & Business Intelligence (Digital Business Technology concentration)
- E-Commerce Management (Digital Retail Business concentration)
- Digital Supply Chain (Digital Retail Business concentration)
- Market Research (Digital Marketing concentration)
- Search Engine Marketing (Digital Marketing concentration)
6th Semester
- Elective Course 1
- Research Methods
- Cyber Security (Digital Business Technology concentration)
- Cloud Computing Technology (Digital Business Technology concentration)
- E-Commerce Data Analysis (Digital Retail Business concentration)
- Retail Merchandising (Digital Retail Business concentration)
- Customer Relationship Management (Digital Marketing concentration)
- Social Media Management (Digital Marketing concentration)
7th Semester
- Regular Internship/MBKM; or
- Elective Course
- Elective Course
- Elective Course
- Elective Course
8th Semester
- Thesis/ Final Project
Career Opportunities for Digital Business Graduate
Those working in the field of Digital Business can continue their education to higher levels and have career opportunities in government, companies, or even starting their own businesses. Here are several career opportunities for graduates of Digital Business:
- Technopreneur. An entrepreneur who utilizes technology to create innovative solutions and build businesses.
- Digital Business Consultant. A strategist who helps companies adapt and thrive in the digital era.
- Digital Marketing Professional. A specialist who designs and executes online marketing strategies to enhance brand awareness and sales.
- Business Data Analyst. An analyst who collects, processes, and analyzes data to assist companies in making strategic decisions.
- Digital Business System Analyst. An expert who designs, develops, and implements digital business systems to improve efficiency and effectiveness.
- E-Commerce Specialist. A specialist who manages and optimizes online stores to increase sales and conversion rates.
- Digital Content Specialist. A content creator who develops and manages engaging digital content to attract audiences and achieve business goals.
Collaborative Partnerships
Student Association
The Student Association for the Digital Business Bachelor’s program is called Executive of Digital Business (Exodus). This student organization serves as a platform for students to enhance their organizational skills and develop leadership qualities. Various activities organized by Exodus include national seminars, international seminars, industry visits, and much more.
For more information about the Student Association for the Digital Business Bachelor’s program, visit the following Instagram social media accounts:
Exodus Ancol Campus: @ubm_exodus_ancol
Exodus Serpong Campus: @ubm_exodus_serpong
