Jakarta, February 5, 2026 — Facing the era of digital disruption and ever-changing market dynamics, the ability to adapt and innovate is key for companies to maintain a competitive edge. Recognizing this, PT. Henan Putihrai Asset Management held a Community Service (PKM) activity in the form of soft skills training themed “Business Model Innovation” which was held online on Thursday, February 5, 2026,
from 9:00–12:00 WIB via the Google Meet platform. This Community Service (PKM) activity was carried out with the full support of the academic community of the Master of Management Study Program. The management of the activity was led by Dr. Liem BS, S.Kom., MM as the Chief Executive, involving the ranks of Master of Management lecturers as members, including Prof. Dr. Danial Thaib, MM; Prof. Dr. Ratlan Pardede, MM; Dr. Andreas Heryjanto, SE, MBA; Dr. Kurnadi Gularso, In addition to lecturers, this activity also involved students of the Master of Management Study Program as part of the implementation team, namely Denny Timothy Dian Priesta (NIM: 81250004) and M. Khusaini (NIM: 81250019)
This activity aims to increase employee awareness and understanding of the importance of business model innovation as a strategy to address increasingly complex market changes, particularly in the asset management industry. Through this training, participants are equipped with insights into current market trends, customer needs, and creative and strategic approaches to designing innovative and sustainable business models.
In addition to strengthening conceptual understanding, this training is also designed to develop employees’ abilities to identify innovation opportunities relevant to the characteristics of the asset management industry. Participants are introduced to various tools and techniques that can be used to design and implement more effective and value-added business models for both companies and investors.
Employees at PT. Henan Putihrai Asset Management responded very positively to the Business Model Innovation training. Participants assessed the material as relevant to the real-world challenges the company faces amidst the dynamics of the asset management industry and the rapid development of digital technology.
Employees also reported that the training provided new insights into the importance of business model innovation as a strategy for creating added value and maintaining company competitiveness. The interactive discussions and practical examples were found to help participants understand how innovation concepts can be applied in real-world settings.
Through this initiative, PT. Henan Putihrai Asset Management is expected to be better prepared to face the challenges of the financial industry in the digital era and to continue providing optimal and sustainable added value to its stakeholders.