Jakarta, June 5, 2026 – The Student Senate of the Faculty of Social Sciences and Humanities (FISH) and the Faculty of Technology and Design (FTD) of Bunda Mulia University (UBM) officially opened the 2026 Artistry Unleashed Performance CUP (AUP CUP) series through the Opening Ceremony and International Seminar . Carrying the theme “A Celebration of Talent and Culture” , AUP CUP is a national and international competition event that aims to be a forum for students to develop creativity, talent, and abilities in the fields of art, culture, business, and technology. This year, AUP CUP presents five competition branches, namely Business Plan Competition , Band Competition , Dance Cover Competition , Storytelling Competition , and Esports Competition , which are open to participants at the high school/vocational school and tertiary levels from within and outside the country. In addition to the competition, this activity also presents an International Seminar entitled “Unlock Your Potential: Elevate Your College Journey Through Competition for a Sustainable Future” as a means of developing insight, increasing competence, and expanding networks for students, college students, and the general public.
The series of activities began with the Opening Ceremony which was broadcast live through the AUP CUP Official YouTube channel. The event opened with the singing of the national anthem Indonesia Raya and the Bunda Mulia University March , followed by remarks from the Chief Executive and Senior Manager of Student Affairs & Procurement , Dr. Li Murniati, S.Pd., M.Hum. On that occasion, the committee also conveyed information about the competition mechanisms and criteria to all participants. The opening atmosphere was even more lively with a special performance from Biefindc , before the event officially closed to mark the start of the entire AUP CUP 2026 series. After that, the activity continued with an International Seminar attended by students and participants from various regions. The seminar presented Supina, M.Par., MM, Ph.D., CHE. as an external resource person and Felix Khosasih, S.Kom. , an outstanding student of Bunda Mulia University, as an internal resource person. Both speakers shared insights on the importance of competition as a means of developing self-potential in facing sustainable future challenges. The event then continued with an interactive question and answer session, distribution of door prizes , presentation of Tokens of Appreciation , and ended with a group photo session.
The entire series of Opening Ceremony and International Seminar of AUP CUP 2026 took place in an orderly and smooth manner thanks to the support of the Student Affairs Division, advisors, speakers, media partners, partners, student activity units, committees, and all participants who have participated. After this opening series, AUP CUP 2026 will enter the implementation stage of various competition branches involving students from national and international levels. Through this activity, it is hoped that AUP CUP can continue to be a forum that encourages the birth of a young generation that is creative, innovative, competitive, upholds sportsmanship, and is able to develop achievements and collaboration at the national and global levels.
Bunda Mulia University
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