UBM Digital Business Holds Industry Visit “Digital Retail Transformation: Integrating Omnichannel Strategy, Consumer Experience, and Data-Driven Decision Making”
Jakarta, 22/04/2026 – The Academic Activity of a General Lecture was organized by the Digital Business Study Program at Universitas Bunda Mulia (UBM), titled “Innovation in the Digital Age: Adapting to New Trends in Marketing & SEO”, held at The UBM Premiere Classroom, Ancol Campus. This activity is part of an effort to enhance students’ understanding of the importance of SEO in digital marketing amid the continuously evolving digital industry. The general lecture featured an experienced practitioner, Marlin Silviana, S.T., M.M., who has expertise in digital marketing, particularly in Search Engine Optimization (SEO) strategies, providing relevant and practical insights for students.
Participant Enthusiasm and Interactive Learning
The event was conducted in an orderly manner and received enthusiastic participation from students, who not only attended the presentation but also actively engaged in discussion and Q&A sessions. This interaction created a dynamic learning environment and encouraged students to think critically about the application of SEO in real-world contexts. The presence of an industry practitioner as the speaker provided direct insights into the implementation of digital marketing strategies, enabling students to better understand real workplace challenges and demands.
In-Depth Understanding of SEO Strategies
During the session, students gained comprehensive insights into the implementation of SEO in digital marketing, including the importance of selecting the right keywords to increase brand visibility, understanding how search engine algorithms work, and developing content optimization strategies to effectively reach target audiences. In addition, practical strategies were discussed, such as creating high-quality content based on market needs, utilizing data analytics to evaluate performance, integrating SEO with social media marketing, and maintaining consistency in building brand credibility. This discussion emphasized that SEO is not merely a technical aspect, but a crucial part of long-term business strategy that can increase organic traffic and support sustainable brand growth. This general lecture also serves as part of curriculum enhancement in the digital marketing specialization, particularly in strengthening practical implementation within the Search Engine Optimization (SEO) course.
Conclusion
Overall
this general lecture provided a positive contribution in expanding students’ knowledge regarding the strategic role of SEO in digital marketing. Through direct learning from a practitioner, students are expected to be able to apply SEO strategies effectively and adaptively in an increasingly competitive digital era, while also strengthening their readiness to meet the evolving demands of the industry.
Also check out other Public Lectures here at link
KAMPUS ANCOL
Jalan Lodan Raya No.2, Jakarta Utara 14430
No Telp: 021 690 9090
KAMPUS SERPONG
Jalan Jalur Sutera Barat Kav. 7-9, Alam Sutera, Tangerang, Banten 15143
No Telp: 021 8082 1428
Temukan juga kami di berbagai platform media sosial di bawah ini:
Instagram
Youtube
Tiktok
WhatsApp
Universitas Bunda Mulia, Bridging Education to the Real World! ✨