Communication Science
Cultivating Communication Experts in the Digital Era.
What is Communication Science?
Communication Science is the study of communication concepts, communication methods, and the management of information processes, both verbal and nonverbal. It also examines how information is received and understood through channels and media effectively.
In the industrial world, this field is highly valuable. For instance, it plays a crucial role in developing public relations activities or building brand image. These are examples of how marketing communication is applied. Meanwhile, any information products obtained through media (news, social media content, etc.) illustrate the application of communication science in digital communication and media.
The Communication Science study program has been established since June 10, 2003, in accordance with the Higher Education Administration Decree No. 11102/D/T/K-III/2012. This program represents a cohesive study plan that specifically examines, applies, and develops Communication Science.
Why Choose Communication Science Study Program at UBM
Accreditation:
Unggul, International
Credits:
144 SKS
Duration:
4 years
Degree:
Bachelor of Communication Science (S.I.Kom)
Updated Curriculum
The curriculum for the Communication Studies program at UBM is designed to meet industry needs. Students are not only equipped with theoretical knowledge but also engage in various practical assignments to prepare them for the workforce.
Digital Touch
Marketing communications and digital communication & media are two specializations that students can choose from. Both specializations incorporate digital understanding to equip students with the ability to provide communication solutions in the era of information technology.
Academic Lecturers and Practitioners
The teaching staff consists of professionals from both domestic and international backgrounds who possess expertise in the field of communication. Additionally, the learning environment is enhanced by various laboratory facilities that support students throughout their studies at UBM.
Concentration Programs
Specializations are selected in the third semester of the Communication Science bachelor’s program at UBM.
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Marketing Communications
Students study marketing communications and its mechanisms to enhance brand image and support the success of product and service sales.
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Digital Communications and Media
Students learn how to create innovative digital content for digital broadcasting and various emerging media platforms in society.
Course Structure
During their studies, undergraduate students in the Communication program at Universitas Bunda Mulia must complete a total of 144 credit hours. Below is the list of courses for the undergraduate Communication program:
1st Semester
- Introduction to Communication
- Digital Communication and Media
- Marketing Communication
- Pancasila and Citizenship
- English Language
- Pengantar Teknologi Informasi
2nd Semester
- Communication Theory
- Presenter Technique
- Photography
- Religion and Ethics
- Indonesian Language
- Social Statistics
3rd Semester
- Fundamentals of Logic
- Digital Storytelling
- Graphic Communication
- Issues & Crisis Management (Concentration in Marketing Communication)
- Radio Journalism (Concentration in Digital Communication and Media)
- Philosophy & Ethics of Communication
- Interpersonal Communication
4th Semester
- Quantitative Communication Research Methods
- Digital Content Creation (Concentration in Marketing Communication)
- Search Engine Marketing (Concentration in Marketing Communication)
- Multimedia Editing (Concentration in Digital Communication and Media)
- News TV Production (Concentration in Digital Communication and Media)
- Public Speaking
- Entrepreneurship
5th Semester
- Qualitative Communication Research Methods
- Intercultural Communication
- Mass Communication Sociology
- Media Planning & Buying (Concentration in Marketing Communication)
- Brand Image & Identity (Concentration in Marketing Communication)
- Journalism in the Era of Big Data (Concentration in Digital Communication and Media)
- Studio System (Concentration in Digital Communication and Media)
6th Semester
- Qualitative Communication Research Methods
- Intercultural Communication
- Mass Communication Sociology
- Media Planning & Buying (Concentration in Marketing Communication)
- Brand Image & Identity (Concentration in Marketing Communication)
- Journalism in the Era of Big Data (Concentration in Digital Communication and Media)
- Studio System (Concentration in Digital Communication and Media)
7th Semester
- Elective Course 1
- Elective Course 2
- Elective Course 3
- Elective Course 4
- Elective Course 5
- Elective Course 6
8th Semester
- Thesis
Career Opportunities for Communication Science Graduates
There are various career opportunities available for graduates of the Bachelor of Communication program, whether in the private sector, government, or entrepreneurship. Graduates from UBM’s Bachelor of Communication program also have the chance to pursue higher education. Here are some career opportunities for Bachelor of Communication graduates:
- Communication Researcher: Analyzing communication behaviors and trends to develop effective communication strategies.
- Communication Academic: Experts who teach, research, and contribute to the development of communication science.
- Media Planner & Buyer: Identifying appropriate media and purchasing advertising space for marketing campaigns.
- Brand Communicator: Delivering messages and building a positive brand image for target audiences.
- Event Organizer: Planning, organizing, and executing various events.
- Content Planner & Creator: Planning and creating engaging and informative content for various platforms.
- New Media and Data Analyst: Analyzing data from social media and other digital platforms to gain valuable insights.
- Digital Communication Strategic Planner: Developing integrated digital communication strategies to achieve marketing objectives.
- Media Producer: Overseeing the entire media content production process, from concept to distribution.
Collaborative Partnerships
Student Organization
The Student Organization of Communication Studies at UBM is named COMRADE, serving as a platform for students to build organizational skills while delving deeper into communication expertise. COMRADE’s activities include various communication clubs, industry visits, national seminars, and much more.
For more information regarding the activities of the Communication Studies student organization, please visit their social media on Instagram:
Comrade Ancol Campus: @ubm_comrade_ancol
Comrade Serpong Campus: @ubm_comrade_serpong
