The UBM Studium Generale (TUSG) 017 : Exploring Visual Merchandising Innovations for Sustainable Retail
To enhance the knowledge and insight of students, the Management Study Program of Universitas Bunda Mulia held The UBM Studium Generale (TUSG) Series 017 with the theme “Exploring Visual Merchandising Innovations for Sustainable Retail.” The event was conducted in a hybrid format at the Ancol Campus (The UBM Hall) and the Serpong Campus (The UBM Lecture Hall) on Friday, May 31, 2024, from 8:00 to 10:00 AM WIB.
The Management Study Program invited an international speaker, Sharon Gai, the Head of Global Key Account at Alibaba New York, moderated by Mr. I Gusti Agung Musa Budidarma, Ph.D., who serves as Head of Academic 1 at the Serpong Campus.
During the session, Sharon explained that competition in the retail industry is becoming increasingly intense. Competing brands in the market must understand their competitors’ business models. Several strategies that brands as retailers need to implement include identifying consumer profiles, adopting current marketing strategies such as livestreaming, creating engaging content, and utilizing technological advancements like AI. The participants were intrigued by the current reality that the retail industry is no longer just about selling products in stores but also involves various retail business activities, including customer services that can provide benefits for individuals or families.
The lecture garnered enthusiastic attention from over 250 students who actively participated, particularly during the Q&A session. The event concluded with the presentation of a Token of Appreciation to the speaker by Ms. Kandi Sofia Senastri Dahlan, Vice Rector for Academic Affairs of Universitas Bunda Mulia, and a group documentation session with all attendees. Through this event, UBM reaffirmed its commitment to providing relevant and dynamic learning experiences for students while enriching their skills to meet the demands of an ever-evolving industry.
It is hoped that this event will broaden students’ perspectives and knowledge from a global business standpoint. UBM Grow Faster, Grow Stronger!