On Monday, February 10, 2025, at 09:10 – 10:15 Bunda Mulia University Management Study Program held a community service activity entitled “Social Media Management Strategy to Improve Performance”. The event was held online through the Microsoft Teams platform and was attended by 34 participants from employees of PT Accelist Lentera Indonesia who wanted to enhance their knowledge on the utilization of social media in improving business performance. The event was hosted by a full-time management lecturer at Bunda Mulia University, Mr. I Gusti Agung Musa Budidarma, SE, M.Acc, Fin, PhD, as the keynote speaker who gave a presentation on social media management strategies with an active Management student, Richelle Erlin.
This activity started with an opening session by representatives of PT Accelist Lentera Indonesia and continued with the presentation of material by Mr. I Gusti Agung Musa Budidarma SE., M.Acc., Fin., PhD. about particular platforms such as LinkedIn, X (Twitter), YouTube, Facebook, Instagram, and TikTok. Each platform is discussed based on its advantages to support business goals. In addition, the material discussion is also related to determining social media goals, content creation and Social Media SEO Optimization.
Overall, the community service activities run smoothly due to the clear and informative presentation of the material by Mr. I Gusti Agung Musa Budidarma, SE, M.Acc, Fin, PhD. In addition, active two-way interaction with representatives from PT Accelist Lentera Indonesia, so that the material presented becomes more applicable and relevant to the participants.
