Management Study Program Implements Community Service (PKM) with the theme Branding Communication to SMA Yadika 1 Jakarta

On Monday, November 20, 2024, the Management Study Program of Universitas Bunda Mulia held a Community Service (PKM) activity for the students of SMK Yadika 1 Jakarta. The event, which started at 9:00 AM WIB, began with a warm welcome from Mr. Elkunny Dovir Siratan, S.Par., MM., the advisor of the Management Study Program Student Association, Excellent Community of Management (XCM) Universitas Bunda Mulia, Ancol Campus. The event also involved an Excellent Community of Management (XCM) student, Cindy Martadina (12230192).

The session continued with a presentation delivered by Mr. Elkunny, who thoroughly explained how companies build and communicate their brands to gain widespread recognition. To make the session more interactive, participants were given the opportunity to join a 20-minute game session. During this session, students were asked to answer questions about company logos, testing how well the brands were ingrained in their memories. Four winners were selected from this game and received prizes in the form of Goodie Bags.

After a Q&A session enthusiastically participated in by the students, the event concluded with a group photo session as a documentation. The event, which ended at 11:00 AM WIB, was expected to provide new insights for the students of SMK Yadika 1 Jakarta and enhance their understanding of the importance of communication strategies in building a brand’s image.