IMPACT 2025 Series “Smart Marketing Strategies for a Resilient Future: Sustainable Retail Practices” (International Seminar, National Seminar, International Retail Business Case Analysis Competition, National Business Plan Competition)
The Management Study Program of Universitas Bunda Mulia and the Excellent Community of Management (XCM) have once again successfully organized the series of activities for the annual event Inspiration for Management Planning and Action (IMPACT), which in 2025 has reached its 6th year. Unlike the previous year, IMPACT 2025 presents two competition series and two seminar series under the theme “Smart Marketing Strategies for a Resilient Future: Sustainable Retail Practices.”
In an era where data has become a primary asset and sustainability issues are increasingly pressing, the global retail industry faces major challenges in responding to the rapid and complex changes in consumer behavior. Digital transformation drives companies to formulate more adaptive strategies to market demands while also considering social and environmental impacts. Therefore, IMPACT 2025 serves as both an educational and competitive platform to develop innovative and sustainable retail solutions through data-driven approaches.
International Seminar: Sustainable Practices in Global Retail Businesses
The international seminar “Sustainable Practices in Global Retail Businesses” was held on February 27, 2025, at The UBM Hall.
National Business Plan Competition: “Create Your Own Business”
This competition took place on April 11, 2025. Participants were challenged to create and implement data-based business ideas that could address sustainability issues in the retail world. The selection was conducted in three stages: proposal selection, business implementation in the form of booths, and final presentations.
From all proposals received, 10 teams were selected to open booths on the Universitas Bunda Mulia campus for one day, showcasing real innovations from their developed ideas. The judging panel consisted of Prof. Dr. Ratlan Pardede, M.M., Professor of the Management Study Program at Universitas Bunda Mulia, and Mr. Firman, S.Psi., M.M., CEO of PT Maestro Nexindo Indonesia. The judging criteria were based on creativity, business feasibility, and sustainability impact.
Through a rigorous selection and evaluation process, the participants not only demonstrated their abilities in designing and implementing business ideas but also showed innovative spirit and concern for sustainability. This activity proved that the younger generation has great potential to create creative solutions relevant to today’s retail challenges. It is expected that through this experience, participants will continue to develop their ideas and become part of the driving force for positive change in the retail industry, both nationally and globally. Hopefully, this activity will be a meaningful first step toward a more sustainable and innovative future.
International Retail Business Case Analysis Competition
This international-scale competition was held on April 14, 2025. It successfully attracted dozens of teams from various universities in Indonesia and abroad. Out of all participants, the 10 best teams were selected to proceed to the final round and present their ideas and retail case solutions online before the judging panel.
The universities that participated in the International Retail Business Case Analysis Competition 2025 included Tsinghua University, Beijing, China; Darmstadt University of Applied Sciences, Darmstadt, Germany; Politeknik Bisnis Kaltara, Tarakan, North Kalimantan; Universitas Tarumanagara, Jakarta; and Universitas Indonesia, Depok, West Java.
The presentation and Q&A sessions were assessed by two judges: Prof. Dr. Ratlan Pardede, Professor at Universitas Bunda Mulia, and Mr. Adrian Gilrandy, Co-Founder of PRAKTIS.CO. Tokens of Appreciation were presented to the judges by Ms. Tannia, S.E., M.M., Head of the Management Study Program at Universitas Bunda Mulia.
After the judging, the winners of the International Retail Business Case Analysis Competition 2025 were announced: 1st Place was won by The Glory Team from Universitas Indonesia, 2nd Place by Mao Kew Thing Team from Universitas Bunda Mulia, and 3rd Place by Manajemen Malam Team from Universitas Bunda Mulia.
The goal of holding this competition is not only for participants to gain new knowledge but also to hone their critical thinking skills in facing real-world problems in the retail industry. Thus, it is hoped they can make meaningful contributions in advancing modern, efficient, and market-relevant retail technology.
National Seminar “Smart Marketing Strategies For a Resilient Future: Sustainable Retail Practices”
All IMPACT 2025 series concluded with the National Seminar themed “Smart Marketing Strategies For a Resilient Future: Sustainable Retail Practices.”
The National Seminar successfully attracted participants from various universities, both domestic and international. Not only university students, but also high school and vocational school students from the Greater Jakarta area participated in this activity. The event began with the singing of the national anthem Indonesia Raya and the Universitas Bunda Mulia hymn, followed by a traditional dance performance by the Student Activity Unit of Traditional Dance (TarTra) that added to the lively atmosphere.
The event was officially opened with an Opening Speech by Ms. Kandi Sofia Senastri Dahlan, M.B.A., Ph.D., Vice Rector for Academic Affairs at Universitas Bunda Mulia.
The seminar session of the IMPACT 2025 series was moderated by Mr. Ricarhdus Rikky Riyanto, SM., CPS, an alumnus of the Management Study Program at Universitas Bunda Mulia, Ancol campus. The seminar featured a highly competent speaker in the field, Mr. Firman, S.Psi., M.M., CEO of PT. Maestro Nexindo Retail. The material delivered provided valuable insights into the retail business world, especially in understanding how personalization strategies can be applied to enhance competitiveness. The speaker provided insights on leveraging modern technology and the importance of creating engaging content to support retail business growth. The topic discussed was highly relevant to the current needs of business actors, as seen from the high enthusiasm of the participants, reflected in the numerous direct questions addressed to the speaker.
The next session was the presentation of the Token of Appreciation as a form of recognition and appreciation. Ms. Kandi Sofia Senastri Dahlan, M.B.A., Ph.D., as Vice Rector for Academic Affairs, presented the Token of Appreciation to the speaker, while Dr. Lelly Christin, S.E., M.M., as Dean of FISH 2, presented the Token of Appreciation to the moderator for successfully leading the seminar session. This moment became a symbol of appreciation for their contributions in making the IMPACT 2025 seminar session a success.
The most awaited moment in the IMPACT 2025 Seminar was the announcement of the winners of the International Retail Business Case Analysis Competition and the National Business Plan Competition.
The success of the IMPACT 2025 event series would not have been possible without the support of sponsors and media partners who collaborated in ensuring the success of the IMPACT 2025 series, namely Somethinc, PT Tunas Niaga Energi, Olis de Catalunya, Amaterasun, and TURLA. One of the sponsors, Amaterasun, also provided exciting support in the form of exclusive product gifts distributed to all seminar participants, competition winners, and door prize recipients.
With the conclusion of all IMPACT 2025 activities under the theme “Smart Marketing Strategies For a Resilient Future: Sustainable Retail Practices,” we extend our highest appreciation to all parties who contributed to the success of this event. It is hoped that IMPACT 2025 will have a positive impact and become a source of inspiration for participants in developing insights, especially in the field of sustainable retail practices. May this event bring long-term benefits and continue to drive innovation in the future. See you at the next IMPACT.