“Business Model Canvas” was the theme selected by the Management Study Program of Universitas Bunda Mulia for a Community Service (PKM) activity conducted for SMA Budi Mulia students during their campus tour at Universitas Bunda Mulia Ancol. This activity was held onsite on Tuesday, June 11, 2024, from 9:30 AM to 10:30 AM. The activity was conducted in the form of an interactive presentation delivered by the speaker, Mr. Elkunny S.Par., MM. A student assisting with this PKM activity was Hellen Junita (12220019), representing the Excellent Community of Management (XCM).
The event began after the students of SMA Budi Mulia were present in the classroom with the required attendance following the campus tour. Mr. Elkunny Dovir Siratan S.Par., MM started the session by introducing himself and providing an overview of the Management Study Program. He then delivered a presentation on the Business Model Canvas (BMC). The discussion started with an interactive Q&A session about the students’ aspirations for starting a business and their insights into business opportunities. This was followed by an explanation of the Business Model Canvas as a tool to sketch, visualize, evaluate, and transform business models. A business model illustrates the rationale of how an organization creates, delivers, and captures value. Furthermore, the BMC consists of nine components, each explained in terms of its importance and role.
After the presentation session, a Q&A session followed, where students from SMA Budi Mulia asked questions closely related to business profitability and business content. Some students also shared experiences of their parents’ businesses. The event concluded with a group photo session as part of the documentation, followed by positive feedback and suggestions. It can be concluded that this PKM activity was conducted successfully and enthusiastically received by the students of SMA Budi Mulia.