COMMUNITY SERVICE INCREASING THE COMPETITIVENESS OF TOURIST VILLAGES THROUGH DIGITAL TOURISM IN KOLEANG VILLAGE, BOGOR DISTRICT

Koleang Village, Bogor Regency – The Community Service Team of Bunda Mulia University, Hospitality and Tourism Study Program, held a training entitled “Increasing the Competitiveness of Tourism Villages through Digital Tourism” on Saturday, April 26, 2025. This activity aims to improve the community’s ability to utilize digital media to promote the local tourism potential of Koleang tourism village. The training involved Pokdarwis members, village youth, and local tourism actors.

This activity was carried out as a response to the low digital literacy of the community which hinders optimal tourism management and promotion. Taking place at Setu Kedongdong Hall, Koleang Village, the training was organized using interactive presentation methods, hands-on practice, and social media content creation assistance.

Through this activity, the community gained new skills that are expected to increase the existence of Koleang Village as a leading digital-based tourist destination in Bogor Regency.