Jakarta, March 10th, 2023 – Branding Club held its second training session on March 10th, 2023. The material for the second training session was presented by Abegail Olivia, S.I.Kom, a woman who is commonly known as Abe, who works at a local cosmetic company – Implo, as a Brand Activation & Content Creator.
The training was conducted by identifying STP from a brand. The training and sharing session were conducted in an organized manner and were supported by the active participation of all participants throughout the class. The training was also attended by the supervisor of the Branding Club, Mr. Doan Monang Yan Hero Sihombing, S.I.Kom., M.I.Kom.
This training was intended to provide participants with insight into STP strategies and to hone their skills in developing a strategy for a brand to ensure that consumers remain loyal to the brand. Furthermore, Abe provided additional material related to her job as a Brand Activist, which is currently her profession.