- Vision & Mission
- Curriculum
BMLDL Management
Vision:
To become a leading Management Distance Learning study program that organizes open and high-quality distance education in the field of Management and is oriented towards a dynamic industry and contributes to the national economy and global society in 2030.”
Mission:
- To provide open and high-quality distance learning to produce ready-to-use graduates who have national and international competence and competitiveness in the field of Management.
- To provide research and development programs that are recognized nationally and internationally in order to produce concepts, theories and study results in the field of Management that can functionally support the development of social life.
- To carry out and develop empowerment and community service programs, in collaboration with national and international institutions in the field of Management that are beneficial for the advancement of society.
Purpose:
Education Field
- To produce graduates with main competencies in the field of Management in five specializations, namely Marketing Management, Human Resource Management, Financial Management, Retail Business, Business Strategy.
- To provide course materials enrichment which are industry-oriented such as general lectures, seminars, industrial visits, guest lectures and training in national and international scopes.
- To improve the expertise and skills of lecturers through scholarships for studying in the home country or abroad, external seminars, lecturer workshops or seminars, scientific conferences, and lecturer certification.
- To improve student achievements, both on and off campus, at the national and international levels through competitions, scientific conferences, structured and unstructured mentoring.
Research Field
- To increase the quantity and quality of lecturers’ and students’ research and publications at the national and international levels.
- To acquire internal and external research grants for lecturers and/or students, both at the national and international levels.
Community Services Field
- To improve community service activities which are in accordance with the field of Management, both at the national and international levels.
- Collaborate with other national and international institutions in community service activities.
Target:
- Development of Study Program
- Improvement of the quality of learning
- Quality of Research
- Quality of Service
- Quality of Human Resources
- Student Achievement
- Community Service
- Improvement of the Image of Bunda Mulia University
Study Program : Management Distance Learning Program (PJJ Manajemen)
Program Level : Bachelor Degree (S-1)
Graduate Degree : S.M. (Sarjana Manajemen)
DEFINITION OF STUDY PROGRAM
The Management Distance Learning Program or PJJ Management Study Program is a unified study plan that examines, applies, and develops management science, which is the science of the process of how an organization’s goals are achieved through the effective integration of human activities. The scope of management starts from planning, implementation, monitoring and evaluation. Study Program that organizes open and high-quality distance education in the field of Management and is oriented towards dynamic industries and contributes to the national economy.
STUDY CONCENTRATION
- Able and skilled at processing, analyzing financial conditions and presenting financial reports that support use in making financial decisions (Financial Management)
- Capable and skilled at managing human resources which is one of the assets of a company/organization (Human Resource Management)
- Able to implement profit-oriented, social and long-term business strategies based on internal and external analysis of the company (Business Strategic)
- Able to create business opportunities through various strategies and evaluate them in branding, product development process, pricing, promotion, communication and effective distribution channels (Marketing Management)
- Able to use information technology and mobile technology to design, manage, and evaluate marketing processes digitally (Marketing Management)
- Able to analyze and design strategies, as well as manage and evaluate company retail management, which includes location selection, layout planning, goods procurement, excellent service, marketing, supply chain, retail finance, and category management in the retail industry (Retail Business)
COMPETENCE OF MANAGEMENT GRADUATES
The PJJ Management study program at Bunda Mulia University produces graduates who have main competencies in the field of Creative Management with five specializations namely Financial Management, Human Resource Management, Marketing, Business Strategy, Retail Business. The competencies of Financial Management, Human Resource Management, Marketing, Business Strategy, Retail Business are described as follows:
- Able to formulate management functions (planning, organizing, staffing, directing, and controlling and evaluating) at the operational level in various types of organizations
- Able to carry out organizational functions (finance, human resources, business strategy, marketing and retail business) at the operational level in various types of organizations
- Able to identify managerial problems and organizational functions at the operational level, as well as take appropriate solutions based on developed alternatives, by applying entrepreneurial principles that are rooted in local wisdom
- Able to contribute to the preparation of the organization’s strategic plan and translate the strategic plan into an organizational operational plan at the functional level
- Able to make the right managerial decisions in various types of organizations at the operational level, based on analysis of data and information on organizational functions
- Able to conduct empirical studies and modeling using scientific methods on various types of organizations based on organizational functions;
- Able to communicate effectively across functions and organizational levels.
- Organisational Structure
