Business Clinic 7 BEC Serpong Campus “Empowering Business Communities Through Leadership, Communication, and Strategic Public Relations”

Tangerang, January 30, 2026 — Biemers Entrepreneur Club (BEC) Serpong Campus, the student entrepreneurship community of Bunda Mulia University, successfully held Business Clinic 7 with the theme “Empowering Business Communities Through Leadership, Communication, and Strategic Public Relations” on January 30, 2026. This activity presented Ms. Yudith Sitinjak as the main speaker who shared insights and experiences related to the importance of effective leadership, strategic communication, and the role of public relations in building and developing a sustainable business community.

Business Clinic 7 was designed as an applied learning forum for students and young entrepreneurs to understand the challenges of the modern business world. In her presentation, Ms. Yudith Sitinjak emphasized that business success is determined not only by the quality of products or services, but also by the leader’s ability to communicate, build trust, and maintain a good public reputation.

Through interactive discussion sessions and case studies, participants were invited to observe how public relations strategies can be utilized as a strategic communication tool to strengthen a business’s image and build long-term relationships with various stakeholders. Their enthusiasm was evident through their active participation throughout the event. This activity is expected to provide added value and practical skills for participants in developing their businesses and organizations.

With the success of Business Clinic 7, the Biemers Entrepreneur Club Serpong Campus reaffirms its commitment as a forum for the development and collaboration of young entrepreneurs at Bunda Mulia University, and will continue to present educational programs that are relevant to the needs of the business world.

Bunda Mulia University

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