Entrepreneur Week BEC Serpong Campus – Business Simulation “Telkomsel Digital Entrepreneurship Program”

Tangerang, November 26, 2025 – Biemers Entrepreneur Club (BEC) from Bunda Mulia University, Serpong Campus successfully held Entrepreneur Week – Telkomsel Digital Entrepreneurship Program, a digital entrepreneurship training and competition activity that took place on October 30 – November 26, 2025. This program is a pilot project in collaboration between Telkomsel and Biemers Entrepreneur Club, Serpong Campus as an effort to introduce an applicable digital business learning model for Bunda Mulia University students.

This program carries a business simulation concept, where each participant receives an initial capital loan of one hundred thousand rupiah LinkAja balance through a DigiposAja account, the official application for Telkomsel sales partners. With this capital, participants are challenged to sell Telkomsel digital products while developing a content-based marketing strategy. The activity begins with a technical meeting on October 30, 2025, onsite at R 1410, where all participants receive an explanation of the competition mechanism, application usage, and assessment conditions delivered directly by the Telkomsel team as the main partner. After that, participants carry out sales and marketing activities independently for one full month, until the event closes on November 26, 2025 with an evaluation and awards session. As a form of real business simulation, participants are given a target for achieving turnover with an assessment based on three main components (total revenue, multi-product sales, and sales of a minimum of 10 starter cards).

This program is open to members of the BEC community and students of Bunda Mulia University who register independently. Participants come from various majors, ensuring a dynamic and collaborative experience. Throughout the program, students demonstrated high creativity in creating marketing content, utilizing social media, and implementing direct-to-customer sales strategies. This Entrepreneur Week provided a real-life overview of the challenges of digital business, from managing capital and developing sales strategies to facing the risks of stagnant revenue. This experience provides significant added value for students in understanding the world of technology-based businesses. As the first pilot project , this collaboration between Telkomsel and the Biemers Entrepreneur Club is the first step in providing experiential learning programs that are more relevant to the needs of the digital industry. Through this program, it is hoped that students will be further encouraged to hone their entrepreneurial mindset, think strategically, and capitalize on the growing opportunities in digital business.

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