COMMUNITY SERVICE UTILIZING THE POTENTIAL OF SUKAJADI TOURISM VILLAGE TO SUPPORT THE PROGRESS OF LOCAL MSMES THROUGH CREATIVE ECONOMIC EMPOWERMENT

Bogor, November 29, 2025 The Community Service Team (PKM) of Bunda Mulia University, consisting of lecturers and students from the Hospitality and Tourism Study Programs, successfully held a mentoring program themed “Utilizing the Potential of Sukajadi Tourism Village for the Advancement of Local MSMEs through Creative Economy Empowerment.” This activity was held on Saturday, November 29, 2025 and took place at the Sukajadi Village Hall, Bogor Regency. This program was initiated in response to the potential of local tourism villages and MSMEs that have not been optimally developed due to limited digital literacy and product innovation. The “Sukajadi Lestari” Tourism Group (Pokdarwis) and local MSME actors were involved as key partners. Through a series of interactive workshops and practical mentoring, participants were trained to explore the natural and human resources potential of Sukajadi Village, create culinary and beverage products, create tour packages, create creative promotional content on Instagram and TikTok, and develop digital marketing strategies. It is hoped that these skills can increase the competitiveness of the village’s creative economy and strengthen Sukajadi Village’s position as a sustainable community-based tourism destination