On July 29, 2025, Universitas Bunda Mulia (UBM) Serpong Campus successfully held the “Dream Day” Campus Tour, welcoming hundreds of high school students from various schools. The event was designed to provide a unique and interactive experience, allowing participants to explore the world of technology and UBM’s leading study programs: Information Systems, Informatics, Data Science, and Artificial Intelligence (AI).
The program booths for Information Systems, Informatics, Data Science, and Artificial Intelligence adopted the concept of “Fun, Futuristic, and Personalized Experience.” Dream Day 2025 featured activities that combined student interest analysis through interactive questionnaires with AI-powered facial recognition technology. Through this system, participants enjoyed two main experiences:
Prediction of the Most Suitable Future Path
Based on the analysis of each student’s interests and recorded characteristics, the system provided recommendations for the most suitable study program—Informatics, Information Systems, Data Science, or Artificial Intelligence (AI).
Digital “Kodam” Visualization
Each student received a unique digital avatar, called a Digital Kodam, symbolizing their personality and potential in the technology era. This futuristic avatar showcased each individual’s uniqueness, creating an experience that was both fun and inspiring.
In addition to the digital exploration, students participated in an interactive tour of UBM’s technology laboratories and facilities, where they engaged directly with lecturers and students from each program. The event successfully inspired participants to discover their interests, talents, and potential in the world of future technology, leaving them with an unforgettable experience at Universitas Bunda Mulia.

