Students of the Communication Science Study Program majoring in Marketing Communication, class of 2023, Bunda Mulia University, Serpong Campus, successfully held Enchoria: The Story of Tomorrow on Friday, May 16, 2025 at the Sport Hall, UBM Tower, Bunda Mulia University, Serpong. This event presented speakers, namely Ilham Subandoro (Director of Joomba Smoothies), Firman (CEO Frank Green), and Dino Augusto (Fashion Scholar, Educator and Consultant), and ended with a music concert by a famous local musician, Bernadya.
In this event, Enchoria invites participants to understand that a small step can have a big impact on the environment in the future. The person in charge of the event, Miss Christina Tandaju, S.I.Kom., M.Si. explained that this year’s Enchoria carries the theme of sustainability which is a hot topic today with the concept of magical fairy. Miss Christina said “The weight of this event is increasing so that students who take the Event Management course can learn and practice in real terms so that they are ready to enter the world of event organizers, entertainment and multitasking in work.”
Miss Caroline Fransiska, S.I.Kom., M.I.Kom., CPSP. as the Event Manager, also stated that this event has content in it and is not presented solely to fulfill grades. Communication Science students majoring in Marketing Communication are required to be able to display qualified abilities and skills, and be ready to work. “Enchoria: The Story of Tomorrow” is the final project of 4th semester Communication Science students at Bunda Mulia University, Serpong Campus in the Event Management course taught by Ms. Christina, S.I.Kom., M.Si. and Ms. Caroline Fransiska, S.I.Kom., M.I.Kom., CPSP., with the committee chair Denis Gunawan, Michelle Angela, and Joel Christopher.
The hope is that Enchoria can be present as entertainment, a space for reflection, inspiration, and exploration of the world of sustainable fashion, business, eco-friendly, to the creative industry can be present to show that big changes start from small steps. In addition, this event is real evidence that creativity and collaboration can create change.
Universitas Bunda Mulia, “Bridging Education to the Real World”