UBM Management Study Program Students Participate in the National Level at the National Business Competition “Entrepreneur Creative Challenge (EURECA) 2025” at Prasetiya Mulya University

Hai Biemers!!! It is a great pride for Universitas Bunda Mulia, especially the Management Study Program at the Ancol Campus, as two student teams successfully achieved outstanding accomplishments in the National Marketing Plan Competition (MPC) 2025 organized by Universitas Prasetiya Mulya. This prestigious competition, themed “Marketing for Impact: Creating Enduring Opportunities and Results through Marketing,” gathered the best talents from various universities across Indonesia.

In this competition, Team Last Run (Kevin Febrian Kusnadi, Josua Jayakusuma, and Wily Dozen) and Team Pucuk Dingin (Felicia Yudi, Darren Lukito, and Livia Evangelina Florencia) successfully advanced to the semifinal stage after going through a rigorous selection process, starting from Rocket Pitch to Top 15 Presentation. Both teams presented their creative ideas on marketing strategies for the Flazz service in a visionary and impactful manner.

This competition challenged participants to develop and present marketing strategies based on a service-based business case study. Among the participants, Team Last Run showed an outstanding performance and managed to break into the Top 10, demonstrating the quality of their strategy and depth of analysis. Meanwhile, Team Pucuk Dingin also delivered their best performance and received appreciation in the form of an industrial visit opportunity to BCA, as part of the recognition for the ideas they proposed.

The active participation of students in this national event reflects the commitment of the Management Study Program at UBM Ancol Campus in encouraging students to continuously grow intellectually, creatively, and competitively. Their involvement is also concrete evidence that UBM not only produces high-quality graduates but also encourages them to achieve and make real contributions to the marketing world in Indonesia. This achievement is expected to ignite the spirit of other students to not be afraid of competing and to keep exploring their potential. With the spirit of “Proud to be Biemers,” Universitas Bunda Mulia Ancol Campus remains committed to being a campus that fosters achievements.