Hospitality and Tourism
Tourism Development Through Experiential Learning
What is Hospitality and Tourism?
The tourism industry is continuously evolving. From accommodation and culinary businesses to recreation, all sectors are adapting to technological advancements to drive the industry forward. This progress highlights the need for professionals with a deep understanding of tourism and strong technological skills.
Universitas Bunda Mulia (UBM) responds to this demand by offering a Tourism Study Program, which was established on September 5, 2013. This program provides an integrated learning plan focused on applying and advancing knowledge and skills in tourism, such as in the planning, production, and management of accommodation, culinary, and other hospitality services.
As a student, you will learn through a curriculum tailored to meet the needs of the modern industry, ensuring that you are ready for the workforce upon graduation. Start your academic journey at UBM now!
Why Choose Hospitality and Tourism Study Program at UBM?
Accreditation:
Unggul, International
Credits:
144 SKS
Duration:
4 years
Degree:
Bachelor of Tourism (S.Par.)
Unggul Accreditation
The Hospitality and Tourism program at Universitas Bunda Mulia (UBM) has received dual accreditation, earning both the “Akreditasi Unggul” from BAN-PT and “Fully Accredited” status in international accreditation.
Expert Lecturers
Students are directly taught by lecturers with Master’s and Doctoral degrees, who have diverse expertise and experience in the tourism industry.
Fully Facilitated
The Hospitality and Tourism Study Program is equipped with various learning facilities designed to support students’ practical learning, ensuring that every graduate is well-prepared for real-world work situations.
Concentration Program
Concentration programs are chosen during the 3rd semester of the undergraduate program in Hospitality and Tourism at UBM.
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Executive Accomodation Management
Students learn how to manage accommodation properties with high standards to ensure efficient operations.
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Culinary Arts and Innovation
Students study culinary arts techniques and keep up with the latest trends in the culinary world, enabling them to create visually appealing products that meet high taste standards.
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Leisure and Event Management
Students learn the planning process for travel, recreational activities, and entertainment, including MICE (Meetings, Incentives, Conferences, and Exhibitions).
Courses Structure
Throughout the course of their studies, students of the S1 Hospitality and Tourism program at UBM must complete a total of 144 credits. Below is a list of courses for the S1 Hospitality and Tourism program:
1st Semester
- Religion and Ethics
- Indonesian Language
- Etiquette & Communication Skills
- Destination Management
- Hospitality and Tourism Studies Perspectives
- Cross-Cultural Understanding
2nd Semester
- English
- Pancasila & Citizenship
- Introduction to Information Technology
- Service Psychology and Consumer Behavior
- Sanitation, Hygiene, and Safety
- Tourism Business Standards
3rd Semester
- Managing SMEs in Tourism
- Entrepreneurship
- Financial Operations Management
- Hotel Information Systems (Concentration in Executive Accommodation Management)
- Front Office Management (Concentration in Executive Accommodation Management)
- Food Service Management (Concentration in Culinary Arts and Innovations)
- Restaurant and Banquet Management (Concentration in Culinary Arts and Innovations)
- Domestic Reservation and Fare (Concentration in Leisure and Event Management)
- Event Logistics and Sponsorship (Concentration in Leisure and Event Management)
4th Semester
- Basic Chinese Listening and Conversation 1
- Tourism Marketing
- Tourism Human Resource Management
- Effective Thinking
- E-Business
- Hotel Revenue Management (Concentration in Executive Accommodation Management)
- Pastry and Bakery (Concentration in Culinary Arts and Innovations)
- Travel Planning (Concentration in Leisure and Event Management)
5th Semester
- Tourism English
- Attraction Management & Development
- Professional Butler Service (Concentration in Executive Accommodation Management)
- Management of Room, Public & Laundry Division (Concentration in Executive Accommodation Management)
- Executive Accommodation Management (Concentration in Executive Accommodation Management)
- Cuisine (Concentration in Culinary Arts and Innovations)
- Food Trend and Product Innovation (Concentration in Culinary Arts and Innovations)
- F&B Design and Layout (Concentration in Culinary Arts and Innovations)
- Guiding Special Events (Concentration in Leisure & Event Management)
- Meetings, Incentives, Conferences & Exhibitions (Concentration in Leisure & Event Management)
6th Semester
- Strategic Tourism Management
- Tourism Research Methodology
- Tourism Statistics
- Elective Course
- Elective Course
- Elective Course
7th Semester
- Regular Internship; or
- Elective Course
- Elective Course
- Elective Course
- Elective Course
- Elective Course
8th Semester
- Thesis
Career Opportunities for Bachelor’s Degree in Hospitality and Tourism
- Professionals in Tourism Destination: Professionals who manage, maintain, and develop attractions in tourist destinations.
- Entrepreneurs: Individuals who own businesses in the hospitality and tourism sectors.
- Front Office Professionals: Professionals who oversee front office operations comprehensively and control operations across departments.
- Housekeeping Management Professionals: Professionals who plan housekeeping operations and conduct supervision.
- Food & Beverage Production Professionals: Professionals who prepare food and beverages according to standard recipes and ensure efficient management of ingredients.
- Food & Beverage Service Professionals: Professionals who provide excellent service in food and beverage presentation and special requests from guests in the hospitality industry.
- Travel Professionals: Professionals who create itineraries, offer recommendations, and guide trips according to tourists’ needs.
- Event Management Professionals: Professionals who plan and execute events for clients.
Collaborative Partnerships
Student Association
The Student Association of the Hospitality and Tourism Study Program serves as a platform for students to develop organizational skills while honing their leadership abilities.
Various activities organized by the Hospitality and Tourism Student Association at UBM include national and international seminars, industry visits, competitions, and much more.
For more information about the Student Association, please visit their social media on Instagram:
Ancol Campus: @ubm_hospar_ancol
Serpong Campus: @ubm_hospar_serpong
