Management
Management and Retail in the Digital Era
What is Management Science?
Management Science is the study of the processes by which an organization achieves its goals through the effective integration of human activities. Its scope encompasses planning, implementation, supervision, and evaluation.
Interestingly, this field touches on various aspects within a company, including business strategy planning, human capital, financial management, marketing, and retail. Due to its broad reach, this knowledge is essential in every industry.
At Universitas Bunda Mulia, the Bachelor’s Degree Program in Management has been established since April 4, 1990, in accordance with the Higher Education Operational Permit No. 5139/D/T/K-III/2011. Through a curriculum designed to meet industry needs, this program studies, applies, and develops management science.
Why Choose Management Study Program at UBM?
Accreditation:
Unggul, International
Credits:
144 SKS
Duration:
3,5 – 4 years
Degree:
Bachelor of Management (S.M)
Excellent Accreditation
The Management program at UBM has been accredited as UNGGUL by the National Accreditation Agency for Higher Education (BAN-PT) and is fully accredited by an international accrediting body.
A Touch of Retail
UBM is under the auspices of Alfa Group, a renowned retail company in Indonesia. Therefore, students will study management with a retail focus through courses such as Retail Business Art and Store Operation & Location.
Diverse Specializations Program
Offering five intriguing specializations, the courses are tailored to meet the latest industry demands: Financial & Investment Management, Human Capital Management, Creative Marketing, Business Strategy & Innovation, and Retail Management & Technology.
Concentration Program
Specializations program are chosen in the 5th semester of the S1 Management program at UBM.
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Financial & Investment Management
Students learn to analyze a company’s financial condition to build a strong financial foundation. Additionally, they study how to make investment and portfolio decisions based on careful and accurate analysis.
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Human Capital Management
Students learn to manage and integrate the diversity of human resources and digital technology to shape organizational behavior. They also study how to develop and train human resources as one of the company’s assets.
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Creative Marketing
Students learn how to market businesses based on creative content through various innovative conventional and digital strategies, as well as how to conduct effective evaluations.
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Business Strategic & Innovation
Students learn to design competitive strategies for both conventional and digital businesses based on internal and external analyses, allowing them to create innovations that serve as sustainable competitive advantages for the company.
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Retail Management & Technology
Students learn to design, manage, and evaluate retail management for companies, covering aspects from location selection and procurement to implementing technological advancements in the retail industry.
Course Structure
During their studies, UBM’s undergraduate management students must complete a total of 144 credit hours. Below is the list of courses for the Bachelor of Management program:
1st Semester
- Religion and Ethics
- Indonesian Language
- Etiquette & Communication Skills
- Principles of Accounting
- Introduction to Business and Management
- Economic & Business Mathematics
2nd Semester
- Pancasila and Citizenship
- English Language
- Introduction to Information Technology
- Marketing Management
- Microeconomics
- Statistics 1
3rd Semester
- Entrepreneurship
- Statistics 2
- Effective Thinking
- Financial Management
- Human Resource Management
4th Semester
- Corporate Budgeting
- Macroeconomics
- Strategic Management
- Retail Business Arts
- Agile Leadership
5th Semester
- Research Methods
- Managerial Economics
- Corporate Finance (Concentration in Financial & Investment Management)
- Investment Management (Concentration in Financial & Investment Management)
- Banking & Other Financial Institutions (Concentration in Financial & Investment Management)
- Recruitment, Selection, and Placement (Concentration in Human Capital Management)
- Training and Development (Concentration in Human Capital Management)
- Performance Management (Concentration in Human Capital Management)
- Special Topics in Business Strategy (Concentration in Business Strategic & Innovation)
- Business Model (Concentration in Business Strategic & Innovation)
- Business Communication and Negotiation (Concentration in Business Strategic & Innovation)
- Technology and Innovation Management (Concentration in Business Strategic & Innovation)
- Consumer Behavior (Concentration in Creative Marketing)
- Digital & Creative Branding (Concentration in Creative Marketing)
- Global Marketing (Concentration in Creative Marketing)
- Service Excellence in Retailing (Concentration in Retail Management & Technology)
- Merchandising and Category Management (Concentration in Retail Management & Technology)
- Franchise & Retail Marketing (Concentration in Retail Management & Technology)
- Supply Chain and Inventory Management (Concentration in Retail Management & Technology)
- Retail Operations & Technology (Concentration in Retail Management & Technology)
6th Semester
- Elective Courses
- Financial Technology and Digital Banking (Concentration in Financial & Investment Management)
- International Financial Management (Concentration in Financial & Investment Management)
- Risk Management (Concentration in Financial & Investment Management)
- Conflict Management and Industrial Relations (Concentration in Human Capital Management)
- Compensation Management (Concentration in Human Capital Management)
- Change Management (Concentration in Human Capital Management)
- Competitive Strategy Analysis (Concentration in Business Strategic & Innovation)
- Strategies for Sustainability (Concentration in Business Strategic & Innovation)
- Family Business Management (Concentration in Business Strategic & Innovation)
- Integrated Marketing Communication (Concentration in Creative Marketing)
- Digital Content Creation and Analysis (Concentration in Creative Marketing)
- Market Research (Concentration in Creative Marketing)
- Retail Financial & Loss Prevention (Concentration in Retail Management & Technology)
- Retail Business Analysis (Concentration in Retail Management & Technology)
- Retail Innovation Strategy (Concentration in Retail Management & Technology)
7th Semester
- Mergers and Acquisitions (Elective Course)
- Sales Management (Elective Course)
- Cross-Cultural Management (Elective Course)
- E-Commerce Data Analysis (Elective Course)
- Basic Chinese Listening and Conversation 1 (Elective Course)
- English for Public Speaking (Elective Course)
- Stress and Anxiety Management (Elective Course)
8th Semester
- Thesis/ Final Project
Career Opportunities for Management Graduates
The career opportunities for graduates with a Bachelor’s in Management are endless, whether in private business, government, or entrepreneurship. Graduates also have the chance to pursue higher education. Below are several career paths for Bachelor in Management graduates:
- Management Professionals: Professionals who work in companies to lead, plan, build management systems, execute, supervise, and evaluate company operations to ensure efficiency.
- Management Consultants: Experts who provide management solutions for companies through analysis and evaluation based on data.
- Entrepreneurs: Professionals capable of starting their own businesses and creating job opportunities in the service or manufacturing industries.
- Business Analysts: Experts who can analyze business strategies based on internal and external company analyses.
Collaboration Partnerships
Student Association
The Student Organization of Management at UBM is known as the Excellent Community of Management (XCM), serving as a platform for students to develop leadership skills while delving deeper into management capabilities.
XCM activities encompass various national and international events such as industry visits, seminars, competitions, and much more. For more information, you can visit our social media:
XCM Ancol Campus: @ubm_xcm_ancol
XCM Serpong Campus: @ubm_xcm_serpong
