UBM Visual Communication Design Program Holds Public Lecture “Worldbuilding and Storytelling: Arkaloka.Journal”
Jakarta, May 13, 2026 — The Visual Communication Design Program of Universitas Bunda Mulia successfully held a public lecture titled “Worldbuilding and Storytelling: Arkaloka.Journal” featuring Hafidh Muhammad, Co-Founder & Head of Strategic and Communication of Lokamantra (Design & Communication Lab, Bogor). The event took place at The UBM Premier Classroom, Universitas Bunda Mulia Ancol Campus.
The guest lecture was organized as part of the academic enrichment program aimed at helping students understand the application of worldbuilding and storytelling in visual creation and intellectual property (IP) development. During the session, Hafidh Muhammad emphasized the importance of building consistent story worlds through character development, narrative structure, and visual experiences that foster emotional connections with audiences.
Through case studies and professional insights, students gained a deeper understanding of the creative process behind character creation, narrative universe development, and the integration of storytelling into visual communication strategies relevant to today’s creative industry. The discussion session was highly interactive, with participants actively exploring the challenges and opportunities of developing storytelling-based creative works.
This event is expected to broaden students’ perspectives in creating design works that are not only visually compelling but also supported by strong conceptual and narrative foundations. The Visual Communication Design Program of Universitas Bunda Mulia remains committed to providing contextual learning experiences aligned with the evolving creative industry landscape.
==================================================================================
Program Studi DKV UBM Gelar Kuliah Umum “Worldbuilding dan Storytelling: Arkaloka.Journal”
Jakarta, 13 Mei 2026 — Program Studi Desain Komunikasi Visual Universitas Bunda Mulia sukses menyelenggarakan kuliah umum bertajuk “Worldbuilding dan Storytelling: Arkaloka.Journal” bersama Hafidh Muhammad, Co-Founder & Head of Strategic and Communication Lokamantra (Design & Communication Lab, Bogor). Kegiatan ini dilaksanakan di The UBM Premier Classroom, Kampus Universitas Bunda Mulia Ancol.
Kuliah umum ini diselenggarakan sebagai bagian dari pengayaan akademik mahasiswa dalam memahami penerapan worldbuilding dan storytelling dalam pengembangan karya visual dan intellectual property (IP). Dalam sesi pemaparan, Hafidh Muhammad membahas pentingnya membangun dunia cerita yang konsisten melalui pengembangan karakter, narasi, dan pengalaman visual yang mampu menciptakan keterikatan emosional dengan audiens.
Melalui studi kasus dan pengalaman profesional yang dibagikan, mahasiswa memperoleh wawasan mengenai proses kreatif dalam mengembangkan karakter, membangun universe naratif, serta mengintegrasikan storytelling ke dalam strategi komunikasi visual yang relevan dengan kebutuhan industri kreatif saat ini. Sesi diskusi berlangsung interaktif dengan antusiasme tinggi dari peserta yang aktif mengeksplorasi tantangan dan peluang pengembangan karya berbasis storytelling.
Kegiatan ini diharapkan dapat memperkaya perspektif mahasiswa dalam menciptakan karya desain yang tidak hanya kuat secara visual, tetapi juga memiliki fondasi naratif dan konseptual yang mendalam. Program Studi DKV Universitas Bunda Mulia terus berkomitmen menghadirkan pengalaman pembelajaran yang kontekstual dan relevan dengan perkembangan industri kreatif masa kini.