Serpong, 17 Juni 2025 — Program Studi Ilmu Komunikasi Universitas Bunda Mulia (UBM) Kampus Serpong menyambut kedatangan siswa-siswi kelas 12 dari SMA/SMK Mutiara Bangsa 7 Lebak, Banten dalam kegiatan Pengabdian Kepada Masyarakat “How to Be a Good News Anchor: Integrasi Praktik Digital Broadcasting dalam Pelatihan News Anchor untuk Generasi Muda”, yang dilaksanakan pada Selasa, 17 Juni 2025 di The UBM Television Laboratory.
Serpong, June 17, 2025 — The Communication Science Study Program of Bunda Mulia University (UBM) Serpong Campus welcomed the arrival of grade 12 students from SMA/SMK Mutiara Bangsa 7 Lebak, Banten in the Community Service activity “How to Be a Good News Anchor: Integration of Digital Broadcasting Practices in News Anchor Training for the Young Generation”, which was held on Tuesday, June 17, 2025 at The UBM Television Laboratory.
Kegiatan ini dipandu oleh dosen Ilmu Komunikasi, Ibu Anastasia Kristi Damayanti, S.Sn., M.Si. ini berlangsung dari pukul 09.00 hingga 11.05 WIB dan diikuti oleh 24 siswa. Sesi ini bertujuan memperkenalkan dunia perkuliahan serta prospek karier di bidang broadcasting secara langsung melalui trial class yang aplikatif dan interaktif.
This activity was guided by a Communication Science lecturer, Mrs. Anastasia Kristi Damayanti, S.Sn., M.Si. It took place from 09.00 to 11.05 WIB and was attended by 24 students. This session aims to introduce the world of lectures and career prospects in the broadcasting field directly through an applicable and interactive trial class.
Dalam sesi pelatihan, para peserta mendapatkan materi seputar public speaking, teknik vokal, ekspresi visual, personal branding, serta pemahaman dasar mengenai dinamika produksi siaran digital. Materi ini didesain berdasarkan dua mata kuliah yang ada di Prodi Ilmu Komunikasi, yaitu Digital Broadcasting (IKG 15) dan Broadcast Digital Programming (IKG 20).
In the training session, participants received materials about public speaking, vocal techniques, visual expression, personal branding, and a basic understanding of the dynamics of digital broadcast production. This material is designed based on two courses in the Communication Science Study Program, namely Digital Broadcasting (IKG 15) and Broadcast Digital Programming (IKG 20).

Sumber : Dokumentasi (Kevin Andrico)
Sesi praktik menjadi momen yang dinanti-nantikan. Peserta langsung praktik menjadi News Anchor di depan kamera dengan menggunakan naskah Breaking News dalam dua format: gaya siaran televisi dan live update untuk platform media digital seperti Youtube, Instagram atau TikTok. Selain itu, mereka juga dikenalkan pada berbagai peralatan produksi studio, termasuk kamera, lighting, penggunaan teleprompter dan ruang Master Control.
The practice session is a long-awaited moment. Participants directly practice being a News Anchor in front of the camera using a Breaking News script in two formats: television broadcast style and live updates for digital media platforms such as Youtube, Instagram or TikTok. In addition, they are also introduced to various studio production equipment, including cameras, lighting, use of teleprompters and the Master Control room.
Pelatihan ini didukung oleh dua mahasiswa Ilmu Komunikasi, Kevin Andrico dan Filipus. Kevin Andrico bertugas sebagai teknisi kamera dan pencahayaan sekaligus dokumentator, sementara Filipus mengatur sistem siaran di ruang Master Control. Kolaborasi ini menciptakan suasana belajar yang profesional dan mendorong siswa untuk merasakan langsung atmosfer dunia penyiaran.
This training is supported by two Communication Science students, Kevin Andrico and Filipus. Kevin Andrico serves as a camera and lighting technician as well as a documentarian, while Filipus manages the broadcast system in the Master Control room. This collaboration creates a professional learning atmosphere and encourages students to experience the atmosphere of the broadcasting world firsthand.

Sumber : Dokumentasi (Kevin Andrico)
Beberapa siswa seperti Bianca Noora Malika dan Kevin Juanito bahkan berkesempatan mencoba langsung menjadi presenter dan kru teknis. Kegiatan ini juga ditutup dengan sesi dokumentasi bersama sebagai bentuk apresiasi atas antusiasme para peserta. Dan di akhir sesi, siswa-siswi diminta mengisi formulir evaluasi secara kuantitatif dan kualitatif untuk mengukur pemahaman, perubahan persepsi, serta peningkatan rasa percaya diri dan minat terhadap dunia broadcasting.
Some students such as Bianca Noora Malika and Kevin Juanito even had the opportunity to try directly as presenters and technical crew. This activity was also closed with a joint documentation session as a form of appreciation for the enthusiasm of the participants. And at the end of the session, students were asked to fill out quantitative and qualitative evaluation forms to measure understanding, changes in perception, and increased self-confidence and interest in the world of broadcasting.
Through this activity, UBM Serpong hopes to open access to inclusive media education, improve digital literacy, and foster the interest of the younger generation in the adaptive broadcasting world in the multiplatform era. This visit is also a means to introduce the modern and inspiring UBM campus environment, while encouraging the spirit of continuing higher education, especially in the field of Communication Science.
Melalui kegiatan ini, UBM Serpong berharap dapat membuka akses edukasi media yang inklusif, meningkatkan literasi digital, serta menumbuhkan minat generasi muda terhadap dunia penyiaran yang adaptif di era multiplatform. Kunjungan ini juga menjadi sarana untuk memperkenalkan lingkungan kampus UBM yang modern dan inspiratif, sekaligus mendorong semangat melanjutkan pendidikan tinggi, khususnya di bidang Ilmu Komunikasi.
Through this activity, UBM Serpong hopes to open access to inclusive media education, improve digital literacy, and foster the interest of the younger generation in the adaptive broadcasting world in the multiplatform era. This visit is also a means to introduce the modern and inspiring UBM campus environment, while encouraging the spirit of continuing higher education, especially in the field of Communication Science.
Universitas Bunda Mulia, “Bridging Education To The Real World”
