Sumber: Dokumentasi JIM (Nisia Kris Hernanto)
Oleh Michele Aurelia (Mahasiswi Ilmu Komunikasi Universitas Bunda Mulia Kampus Serpong Angkatan 2025) – Jumat (27/02), UKM Talent MCU Universitas Bunda Mulia Serpong sukses menyelenggarakan Seminar Nasional Hybrid “The Art Of Being Heard” pada Jumat, 27 Februari 2026 bertempat di UBM Lecture Hall, Lt. 5 Alfa Tower pada pukul 11.10 – 13.00 dengan menghadirkan narasumber, yakni Teuku Daffa Bariz Falah S. Ak. CPS, CLSSBB, CHCM, sebagai kreator di Daffa Speaks. Acara ini dihadiri oleh 150 peserta onsite dan 114 peserta online.
By Michele Aurelia (Communication Studies Student, Bunda Mulia University Serpong Campus, Class of 2025) – Friday (02/27), Talent MCU Student Activity Club (UKM) of Bunda Mulia University Serpong successfully organized a National Hybrid Seminar “The Art Of Being Heard” on Friday, February 27, 2026, located at UBM Lecture Hall, 5th Floor Alfa Tower from 11:10 AM to 1:00 PM, featuring speaker Teuku Daffa Bariz Falah S. Ak. CPS, CLSSBB, CHCM, as the creator of Daffa Speaks. This event was attended by 150 onsite participants and 114 online participants.
Acara dibuka oleh Farel Marcelino dan Metta Viryani Liemantara selaku MC acara, lalu menyanyikan lagu Indonesia Raya dan Mars Universitas Bunda Mulia. Kemudian, dilanjutkan games yang dipandu oleh Gerald Liunardo dan Rosabel Aireen selaku MC Games. Sebuah games yang dimainkan oleh 6 orang (dibagi menjadi 2 kelompok, tim A & tim B). Games yang dibawakan dengan sangat menyenangkan, permainan menebak suatu kalimat pendek yang diperagakan tanpa adanya gerakan mulut. Games dimainkan dalam 3 babak, dengan satu babak bonus karena kedua kelompok mencapai skor seri, sampai akhirnya kelompok B berhasil memenangkan permainan. Setelah permainan berakhir, Gerald dan Rosabel memberikan informasi, bahwa terdapat suatu challenge sederhana, Instagram Story Challenge. Tantangan dimana para peserta harus menggunakan template yang sudah dikirimkan di email masing-masing, lalu diunggah pada story akun Instagram, masing-masing.
The event was opened by Farel Marcelino and Metta Viryani Liemantara as the MCs, followed by the singing of Indonesia Raya and the Bunda Mulia University Hymn. Then, the session continued with games led by Gerald Liunardo and Rosabel Aireen as the Games MCs. A game was played by 6 people (divided into 2 groups, Team A & Team B). The games were conducted in a very enjoyable manner, involving guessing short sentences demonstrated without mouth movements. The games were played in 3 rounds, with one bonus round because both groups achieved a tie score, until finally Team B successfully won the game. After the game ended, Gerald and Rosabel informed that there was a simple challenge, the Instagram Story Challenge. A challenge where participants had to use the template sent to their respective emails and then upload it to their individual Instagram stories.
Setelah rangkaian permainan dan tantangan yang dibawakan oleh Gerald dan Rosabel, acara dilanjutkan oleh Farel dan Metta, dengan membacakan peraturan seminar bagi peserta onsite maupun online selama acara berlangsung. Kemudian, memberikan ucapan terimakasih kepada sponsor yakni SOYJOY, serta seluruh media partner yang berkontribusi. Kemudian, dilanjutkan dengan pemberian kata sambutan oleh Pak Nicodemus Koli, S. Fil., M.I.Kom. selaku pembina UKM Talent MCU dan Michelle Lauw selaku ketua acara. Pembukaan materi oleh Narasumber Teuku Daffa Bariz Falah S.Ak. CPS, CLSSBB, CHCM, dibuka dengan perkenalan diri lebih mendalam. Dimana narasumber merupakan seorang kreator dari Daffa Speaks, gelar Akuntansi ia raih di Universitas Trisakti, memiliki 459 ribu pengikut di TikTok dan 136 ribu pengikut di Instagram. Konten yang narasumber bagikan meliputi tips nilai bagus di kampus, public speaking, personal branding, dan sebagainya.
After the series of games and challenges presented by Gerald and Rosabel, the event was continued by Farel and Metta, who read the seminar rules for both onsite and online participants during the event. Then, they expressed gratitude to the sponsor, SOYJOY, as well as all contributing media partners. This was followed by opening remarks from Mr. Nicodemus Koli, S. Fil., M.I.Kom. as the advisor of UKM Talent MCU and Michelle Lauw as the event chairperson. The presentation by the Speaker, Teuku Daffa Bariz Falah S.Ak. CPS, CLSSBB, CHCM, opened with a deeper self-introduction. The speaker is a creator from Daffa Speaks, earned his Accounting degree at Trisakti University, and has 459 thousand followers on TikTok and 136 thousand followers on Instagram. The content shared by the speaker includes tips for good grades in college, public speaking, personal branding, and more.
Penyampaian materi dibuka dengan menjelaskan bahwa visibility tidak selalu berkaitan dengan kredibilitas. Influencer dibangun dari kepercayaan bukan traffic. Terdapat 2 landasan utama yang disampaikan oleh narasumber, yakni orang akan lebih mudah terpengaruh jika seorang komunikator memiliki kompetensi nyata (expertise) dan dapat dipercaya (trust). Hal yang dapat dilakukan untuk membangun expertise dan trust adalah dengan konsisten dengan apa yang dilakukan. Narasumber juga menyampaikan bahwa terdapat Framework H.E.A.R.D, H (Hook) menarik perhatian, E (Expertise) membangun kredibilitas, A (Authenticity) membangun trust atau kepercayaan, R (Relevance) berkesinambungan dengan audience, dan D (Distribution) merupakan konsistensi dan strategi.
The material delivery began by explaining that visibility is not always related to credibility. Influencers are built on trust, not traffic. There are 2 main foundations presented by the speaker: people will be more easily influenced if a communicator has real competence (expertise) and is trustworthy (trust). One thing that can be done to build expertise and trust is to be consistent with what is done. The speaker also shared the H.E.A.R.D framework: H (Hook) to attract attention, E (Expertise) to build credibility, A (Authenticity) to build trust, R (Relevance) to be sustainable with the audience, and D (Distribution) which stands for consistency and strategy.
Selain menyampaikan framework, narasumber juga mengatakan bahwa terdapat 3 skill yang harus dimiliki seorang konten kreator yaitu personal branding dan positioning, delivery dan personal presence, serta camera presence dan digital delivery. Personal branding dan positioning merupakan kemampuan yang mengulas tentang identitas diri dan citra seperti apa yang ingin dibangun. Delivery dan personal presence berbicara mengenai bagaimana cara seseorang tampil dan dapat menyampaikan pesan secara langsung. Camera presence dan digital delivery merupakan kemampuan yang membuat audience terhubung walau hanya melalui layar. Kemudian, terdapat 3 aspek yang harus diperhatikan meliputi eye contact, energy, dan body language.
Besides presenting the framework, the speaker also stated that there are 3 skills a content creator must possess: personal branding and positioning, delivery and personal presence, as well as camera presence and digital delivery. Personal branding and positioning is the ability to review self-identity and what kind of image one wants to build. Delivery and personal presence speak about how someone appears and can convey messages directly. Camera presence and digital delivery is the ability that makes the audience connect even if only through a screen. Furthermore, there are 3 aspects that must be considered including eye contact, energy, and body language.
Setelah pemaparan materi selesai, kedua MC, yakni Farel dan Metta membuka sesi Q&A, dan kuota pertanyaan yang diberikan adalah 3 pertanyaan. Pertanyaan pertama disampaikan oleh Naura, seorang mahasiswi Psikologi, “Jika suatu hal dimulai dari 0 harus memiliki komunitas yang mendukung, bagaimana jika seseorang tidak memiliki komunitas tersebut, apakah masih dapat berkembang? Dan apakah usaha yang harus dikerahkan hanya konsistensi?” Pertanyaan tersebut terjawab, “Pasti akan ada yang namanya komunitas, itu tergantung bagaimana seseorang dapat mencari dan menemukan komunitas yang tepat, dan selain konsistensi harus ada “why” (alasan) yang kuat agar dapat konsisten” .
After the presentation was finished, the two MCs, Farel and Metta, opened the Q&A session, and the question quota provided was 3 questions. The first question was asked by Naura, a Psychology student: “If starting something from zero requires a supporting community, what if someone does not have that community, can they still develop? And is consistency the only effort that must be exerted?” The question was answered: “There will definitely be something called a community, it depends on how someone can seek and find the right community, and besides consistency, there must be a strong ‘why’ (reason) to remain consistent.”
Pertanyaan kedua ditanyakan oleh Nisia, mahasiswi Ilmu Komunikasi, ia menanyakan tips mengatasi nervous. Pertanyaan tersebut juga terjawab bahwa “Public speaking itu bisa jika dipaksa, karena jika tidak dipaksa maka seseorang tidak tahu seperti apa nervous diri sendiri dan bagaimana cara mengatasinya, serta seseorang harus mengetahui alasan dirinya berada di atas panggung.”
The second question was asked by Nisia, a Communication Studies student, who asked for tips on overcoming nervousness. The question was also answered: “Public speaking is possible if forced, because if not forced, then someone will not know what their own nervousness is like and how to overcome it, and someone must know the reason they are on stage.”
Pertanyaan terakhir disampaikan oleh Grace, mahasiswi Bahasa Mandarin, ia memberikan 3 pertanyaan, yang terdiri dari bagaimana cara berbicara yang tertata dalam public speaking, cara mengatasi blank saat public speaking dan persiapan bagi pemula untuk mempersiapkan public speaking. Pertanyaan tersebut juga terjawab, bahwa persiapan awal saat ingin public speaking adalah latihan di depan keluarga dan cara berbicara yang tertata adalah dengan what, why, dan how.
The final question was presented by Grace, a Mandarin Language student, who gave 3 questions consisting of how to speak in an organized manner in public speaking, how to handle going blank during public speaking, and preparations for beginners to prepare for public speaking. The questions were also answered, stating that the initial preparation for public speaking is practicing in front of family, and the way to speak in an organized manner is with what, why, and how.
Sumber: Dokumentasi JIM (Michele Aurelia)
Setelah sesi tanya jawab selesai, sesi berikutnya merupakan pemberian ToA (Token of Appreciation). ToA diberikan oleh Pak Nicodemus Koli, S. Fil., M.I.Kom. kepada narasumber, yakni Teuku Daffa Bariz Falah S. Ak. CPS, CLSSBB, CHCM.
After the Q&A session ended, the next session was the presentation of the ToA (Token of Appreciation). The ToA was given by Mr. Nicodemus Koli, S. Fil., M.I.Kom. to the speaker, Teuku Daffa Bariz Falah S. Ak. CPS, CLSSBB, CHCM.
Sumber: Dokumentasi JIM (Nisia Kris Hernanto)
Setelah sesi pemberian ToA, sesi dilanjutkan dengan presentasi singkat dari sponsor acara, yakni SOYJOY. Presentasi singkat tersebut meliputi pola makanan Gen Z saat ini yang cenderung tidak sehat karena kandungan gula berlebih, dan SOYJOY menghadirkan booth cek gula darah di Lt. 6, Student Lounge. Setelah presentasi singkat acara ditutup dengan sesi dokumentasi.
After the ToA presentation session, the session continued with a short presentation from the event sponsor, SOYJOY. The short presentation covered current Gen Z eating patterns that tend to be unhealthy due to excessive sugar content, and SOYJOY provided a blood sugar check booth at the 6th Floor, Student Lounge. After the short presentation, the event was closed with a documentation session.
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