Press Release Pre-Event Kunjungan Industri COMRADE 2026 “CLOVER: Corporate Learning & Onsite Visit Experience Research”
Oleh Cassandra Geraldine Felani dan Clara Chyntia Boen (Mahasiswi Program Studi Ilmu Komunikasi Angkatan 2024 & 2025) – Jumat (20/02), Himpunan Mahasiswa Program Studi Ilmu Komunikasi Universitas Bunda Mulia Serpong (COMRADE) akan menyelenggarakan kegiatan Kunjungan Industri 2026 bertajuk “CLOVER: Corporate Learning & Onsite Visit Experience Research”. Kegiatan ini akan dilaksanakan pada Jumat, 13 Maret 2026 pukul 11.00–17.00 WIB dengan jumlah peserta sebanyak 34 mahasiswa.
By Cassandra Geraldine Felani and Clara Chyntia Boen (Communication Science Study Program Students Class of 2024 & 2025) – Friday (20/02), the Student Association of the Communication Science Study Program at Bunda Mulia Serpong University (COMRADE) will hold the 2026 Industry Visit activity themed “CLOVER: Corporate Learning & Onsite Visit Experience Research”. This activity will be held on Friday, March 13, 2026, from 11:00 AM to 5:00 PM WIB, with 34 students as participants.
Pada kesempatan ini, COMRADE akan melakukan kunjungan industri ke PT Kurnia Ciptamoda Gemilang (KCG), perusahaan retail fashion terkemuka di Indonesia yang menaungi dan mengelola berbagai brand internasional, seperti CHARLES & KEITH, PEDRO, Pomelo, EA7 Emporio Armani, dan AX Armani Exchange. Kehadiran brand-brand global tersebut menunjukkan peran strategis KCG dalam menghadirkan pengalaman retail fashion premium di pasar Indonesia.
On this occasion, COMRADE will conduct an industry visit to PT Kurnia Ciptamoda Gemilang (KCG), a leading fashion retail company in Indonesia that houses and manages various international brands, such as CHARLES & KEITH, PEDRO, Pomelo, EA7 Emporio Armani, and AX Armani Exchange. The presence of these global brands demonstrates KCG’s strategic role in bringing a premium fashion retail experience to the Indonesian market.
Kunjungan industri ini merupakan bagian dari kegiatan akademik yang bertujuan untuk memperluas wawasan mahasiswa melalui pembelajaran langsung di lingkungan profesional. Melalui interaksi dengan praktisi industri, mahasiswa diharapkan dapat memahami bagaimana strategi bisnis, komunikasi pemasaran, serta manajemen brand diterapkan secara nyata dalam operasional perusahaan.
This industry visit is part of an academic activity aimed at expanding students’ perspectives through direct learning in a professional environment. Through interaction with industry practitioners, students are expected to understand how business strategies, marketing communication, and brand management are applied practically in the company’s operations.
Kegiatan akan diawali dengan keberangkatan bersama dari Universitas Bunda Mulia menuju lokasi perusahaan. Setibanya di KCG, peserta akan mengikuti sambutan resmi dan sesi pemaparan materi terkait profil perusahaan, strategi bisnis, serta pengelolaan brand internasional. Sesi ini dilengkapi dengan tanya jawab interaktif agar mahasiswa dapat menggali wawasan secara lebih mendalam.
The activity will begin with a joint departure from Bunda Mulia University to the company’s location. Upon arrival at KCG, participants will attend an offi cial welcome and a material presentation session related to the company profi le, business strategy, and international brand management. This session will include an interactive Q&A so that students can delve into deeper insights.
Sebagai bentuk apresiasi, panitia akan menyerahkan Token of Appreciation (ToA) kepada pihak perusahaan. Kegiatan kemudian dilanjutkan dengan sesi corporate tour yang dipandu oleh perwakilan KCG untuk melihat secara langsung lingkungan kerja dan proses operasional. Acara ditutup dengan evaluasi dan perjalanan kembali ke Universitas Bunda Mulia.
As a form of appreciation, the committee will present a Token of Appreciation (ToA) to the company. The activity will then continue with a corporate tour session guided by KCG representatives to directly observe the work environment and operational processes. The event will conclude with an evaluation and the return journey to Bunda Mulia University.
Melalui Kunjungan Industri COMRADE 2026 “CLOVER: Corporate Learning & Onsite Visit Experience Research”, COMRADE berharap mahasiswa Ilmu Komunikasi dapat menghubungkan teori perkuliahan dengan praktik profesional serta semakin siap menghadapi dunia kerja.
Through the COMRADE 2026 Industry Visit “CLOVER: Corporate Learning & Onsite Visit Experience Research”, COMRADE hopes that Communication Science students can connect lecture theories with professional practice and be better prepared to face the working world.
Universitas Bunda Mulia
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