From Design to Sales: UBM’s Visual Communication Design Program Brings a Retail Practitioner to Students

Jakarta, September 24, 2026: The Visual Communication Design (DKV) Study Program, Faculty of Technology and Design, Universitas Bunda Mulia, held a public lecture themed “Behind the Retail: How Products, People, and Advertising Drive Sales” on Thursday, September 24, 2026. The event took place from 09:30 to 11:00 WIB at The UBM Premiere Classroom, 2nd Floor, Ancol Campus, and was attended by 95 students from various study programs.

The public lecture featured Aldis Moch Sajawandi, a practitioner with experience in retail operations, e-commerce optimization, campaign strategy, pricing and promotion, and offline store management. He has been involved in managing advertising performance at PT Erajaya Swasembada Tbk, as well as in marketing campaigns and product strategy at Worldwhite Enterprise Group.

In his presentation, Aldis invited students to look at retail through three main elements: Products, People, and Advertising. According to him, advertising does not work alone. Its effectiveness is closely tied to product quality, pricing and promotion strategy, product presentation, customer experience, and the operational readiness behind it. Students were also introduced to the basics of evaluating advertising performance through indicators such as traffic, GMV, conversion, and ROAS, as well as the application of advertising in offline stores and e-commerce.

The event is aligned with the coursework of DKM05 – Retail Advertising and DKI15 – Advertising Design. Through this public lecture, students are expected to understand that designing advertising requires creativity as well as an understanding of business context and consumer behavior, especially in a retail ecosystem that now combines physical and digital spaces.

The participants’ enthusiasm was evident in the interactive Q&A session. Participant feedback showed an overall rating of 3.73 out of 4 (Excellent category). Participants also suggested follow-up topics, including AI for business, customer relationship, business plan, investment, e-commerce, and marketing and sales strategy.

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Dari Desain ke Penjualan: DKV UBM Hadirkan Praktisi Retail untuk Mahasiswa

Jakarta, 24 September 2026: Program Studi Desain Komunikasi Visual (DKV), Fakultas Teknologi dan Desain, Universitas Bunda Mulia menyelenggarakan kuliah umum bertema “Behind the Retail: How Products, People, and Advertising Drive Sales” pada Kamis, 24 September 2026. Kegiatan berlangsung pukul 09.30–11.00 WIB di The UBM Premiere Classroom, Lantai 2, Kampus Ancol, dan diikuti oleh 95 mahasiswa dari berbagai program studi.

Kuliah umum ini menghadirkan Aldis Moch Sajawandi, praktisi dengan pengalaman di bidang retail operation, e-commerce optimization, campaign strategy, pricing dan promotion, serta pengelolaan toko fisik. Ia pernah terlibat dalam pengelolaan advertising performance di PT Erajaya Swasembada Tbk dan dalam marketing campaign serta strategi produk di Worldwhite Enterprise Group.

Dalam pemaparannya, Aldis mengajak mahasiswa melihat retail melalui tiga elemen utama, yaitu Products, People, dan Advertising. Menurutnya, iklan tidak bekerja sendiri. Efektivitasnya berkaitan erat dengan kualitas produk, strategi harga dan promosi, penyajian produk (product presentation), pengalaman pelanggan, serta kesiapan operasional di belakangnya. Mahasiswa juga diperkenalkan pada dasar-dasar evaluasi performa iklan melalui indikator seperti traffic, GMV, conversion, dan ROAS, serta penerapan advertising di toko fisik dan e-commerce.

Kegiatan ini sejalan dengan pembelajaran mata kuliah DKM05 – Retail Advertising dan DKI15 – Advertising Design. Melalui kuliah umum ini, mahasiswa diharapkan memahami bahwa perancangan iklan membutuhkan kreativitas sekaligus pemahaman terhadap konteks bisnis dan perilaku konsumen, terutama di ekosistem retail yang kini menyatukan ruang fisik dan digital.

Antusiasme peserta tampak dari sesi tanya jawab yang berlangsung interaktif. Hasil umpan balik peserta menunjukkan penilaian keseluruhan 3,73 dari skala 4 (kategori Sangat Baik). Peserta juga mengusulkan topik lanjutan, antara lain AI untuk bisnis, customer relationship, business plan, investasi, e-commerce, serta strategi marketing dan sales.