Kuliah Umum Retail Advertising: Where Creativity Meets Commerce // Public Lecture on Retail Advertising: Where Creativity Meets Commerce

Program Studi Desain Komunikasi Visual (DKV) Universitas Bunda Mulia (UBM), bekerja sama dengan Pinasthika Creativestival 2025, akan menyelenggarakan kuliah umum bertajuk “Retail Advertising in Action: Where Creativity Meets Commerce” pada 1 Oktober 2025 di Lecture Hall UBM Alam Sutera. Acara ini ditujukan untuk mahasiswa kelas Retail Advertising dari DKV serta mahasiswa Program Studi Manajemen, Informatika, dan Bisnis Digital, dengan harapan memperluas wawasan lintas disiplin dalam dunia iklan ritel.

Narasumber utama adalah Jean Tora Thosan, yang dikenal aktif dalam ranah kreatif Indonesia dan pernah terlibat dalam komunitas event kreatif nasional. Dalam sesi kuliah umum ini, Jean akan mengulas berbagai kasus nyata di dunia branding dan advertising ritel—bagaimana merek membangun identitas kuat sambil menyampaikan pesan iklan yang efektif agar mampu memicu preferensi konsumen. Materi akan menyoroti strategi kreatif seperti storytelling merek, positioning dalam ingatan konsumen, penggunaan media digital & offline secara terpadu, serta kampanye iklan ritel yang efektif dalam menarik perhatian dan mendorong pembelian.

Selanjutnya dalam acara ini juga akan dipaparkan roadshow kompetisi yang digelar oleh Pinasthika, membuka kesempatan bagi mahasiswa untuk ikut serta dalam kompetisi kreatif nasional. Peserta yang terlibat tidak hanya akan memperluas jaringan industri, tetapi juga menguji kreativitas mereka dalam konteks nyata di dunia periklanan ritel.

Dengan kombinasi pembahasan branding & advertising aktual serta peluang kompetisi, diharapkan mahasiswa hadir dengan inspirasi praktis dan bekal pemahaman untuk terlibat aktif dalam industri kreatif dan periklanan ritel masa depan.

The Visual Communication Design (VCD) Program of Universitas Bunda Mulia (UBM), in collaboration with Pinasthika Creativestival 2025, will host a public lecture titled “Retail Advertising in Action: Where Creativity Meets Commerce” on October 1, 2025 at the Lecture Hall of UBM Alam Sutera. This event is designed for students from the Retail Advertising class of VCD, as well as students from Management, Informatics, and Digital Business programs, aiming to bridge interdisciplinary insights within the realm of retail advertising.

Our keynote speaker is Jean Tora Thosan, a creative practitioner active in Indonesia’s creative ecosystem. During the lecture, Jean will explore real-world case studies in branding and retail advertising—how brands craft strong identities while delivering effective ad messages that influence consumer preference. Topics include brand storytelling, positioning in consumer memory, integration of digital and offline media, and ad campaigns that not only attract attention but also drive purchase decisions in retail settings.

Additionally, the session will feature the presentation of the Pinasthika competition roadshow, offering students the opportunity to participate in a national creative contest. Those involved will not only expand their industry networks but also challenge their creative abilities in the context of real-world retail advertising.

By combining discussions on up-to-date branding & advertising strategies with competition opportunities, this lecture aims to equip students with practical inspiration and a solid understanding to actively engage in the creative and retail advertising industries of the future.