KULIAH UMUM DIGITAL CONTENT CREATION “THE ART OF INFLUENCE: STORYTELLING AS A FORM OF CONTENT CREATION” // PUBLIC LECTURE ON DIGITAL CONTENT CREATION: “THE ART OF INFLUENCE: STORYTELLING AS A FORM OF CONTENT CREATION”
Tangerang, 20 November 2025 – Program Studi Desain Komunikasi Visual Universitas Bunda Mulia (DKV UBM) kembali mengadakan kuliah umum dengan tema “The Art of Influence: Storytelling as a Form of Content Creation”, sebuah sesi inspiratif yang membahas bagaimana kekuatan cerita dapat membentuk pengaruh dalam proses pembuatan konten di era digital. Acara ini berlangsung pada Kamis, 20 November 2025, bertempat di Lecture Hall, Alfa Tower, dengan menghadirkan Gina Fajri Aulia, seorang Visual Artist & Designer, sebagai pembicara utama.
Kegiatan ini dihadiri oleh 229 mahasiswa Universitas Bunda Mulia dengan antusias tinggi, serta didampingi oleh Bapak Hendi Thamrin selaku dosen penanggung jawab acara. Dalam kuliah umum ini, Gina Fajri Aulia menguraikan bagaimana storytelling menjadi elemen fundamental dalam membangun koneksi emosional antara kreator dan audiens. Ia menjelaskan proses kreatif dalam merancang narasi visual, mulai dari menemukan perspektif personal, menyusun alur cerita, hingga menerjemahkan ide menjadi konten yang autentik dan relevan.
Gina Fajri Aulia juga membagikan pengalamannya sebagai visual artist dalam mengolah cerita ke dalam medium desain dan karya visual lainnya. Ia menekankan bahwa di tengah persaingan industri kreatif yang semakin kompetitif, kemampuan menghadirkan narasi yang bermakna menjadi pembeda penting bagi kreator. Pendekatan inilah yang menurutnya dapat membantu karya menembus perhatian audiens dan memberikan dampak yang lebih mendalam.
Dalam sesi tanya jawab, mahasiswa/i berkesempatan untuk mengajukan berbagai pertanyaan seputar strategi membangun identitas visual, merancang konsep kreatif, hingga tips mengembangkan kualitas storytelling dalam portofolio. Diskusi ini memberikan wawasan praktis dan membuka pemahaman baru bagi mahasiswa/i mengenai tantangan serta peluang dalam dunia kreatif.
Acara ini menjadi wujud nyata komitmen Universitas Bunda Mulia dalam menghadirkan pengalaman belajar yang relevan dengan kebutuhan industri, selaras dengan moto “Bridging Education to The Real World.” Melalui kuliah umum semacam ini, diharapkan mahasiswa/i semakin terpacu untuk mengembangkan kreativitas dan menggali potensi mereka dalam bidang desain komunikasi visual.
Tangerang, 20 November 2025 – The Visual Communication Design Program at Universitas Bunda Mulia (DKV UBM) held another public lecture titled “The Art of Influence: Storytelling as a Form of Content Creation,” an inspiring session that explored how the power of narrative can shape influence in today’s digital content landscape. The event took place on Thursday, 20 November 2025, at the Lecture Hall, Alfa Tower, featuring Gina Fajri Aulia, a Visual Artist & Designer, as the keynote speaker.
The event was attended by 229 UBM students with great enthusiasm, accompanied by Mr. Hendi Thamrin as the supervising lecturer. In this lecture, Gina Fajri Aulia explained how storytelling serves as a fundamental element in building an emotional connection between creators and their audience. She elaborated on the creative process behind crafting visual narratives—from discovering a personal perspective and structuring a storyline to translating ideas into authentic and relevant content.
Gina Fajri Aulia also shared her professional experiences as a visual artist in transforming stories into design works and other visual mediums. She emphasized that amid the increasingly competitive creative industry, the ability to deliver meaningful narratives becomes a crucial differentiator for creators. According to her, this approach allows creative works to capture audience attention and create deeper impact.
During the question-and-answer session, students had the opportunity to ask various questions regarding strategies for building visual identity, developing creative concepts, and enhancing storytelling quality within a portfolio. The discussion offered practical insights and broadened students’ understanding of both the challenges and opportunities within the creative field.
This event stands as a tangible manifestation of Universitas Bunda Mulia’s commitment to providing learning experiences that are aligned with industry needs, in line with its motto “Bridging Education to The Real World.” Through public lectures such as this, students are encouraged to sharpen their creativity and explore their potential in the field of visual communication design.