Press Release Kegiatan Selebrasi Double Accreditation dan Big Event Prodi Ilmu Komunikasi di Universitas Bunda Mulia Ancol
Oleh Florencia Karuna Suherman (Mahasiswi Ilmu Komunikasi Universitas Bunda Mulia Kampus Serpong Angkatan 2023) – Prodi Ilmu Komunikasi berhasil memberikan pencapaian yang luar biasa dengan Double Accreditation dari Internasional maupun Nasional. Momen kebahagiaan ini dirayakan sebagai kegiatan selebrasi yang dilaksanakan bertepatan dengan acara SIGMA COMMFEST sebagai Big Bang dari Prodi Ilmu Komunikasi Ancol pada Jumat, 9 Mei 2025 pukul 10.00-16.00 WIB di The Grand Auditorium (TUGA), Lt.8, Universitas Bunda Mulia Ancol.
By Florencia Karuna Suherman (Communication Science Student, Bunda Mulia University, Serpong Campus, Class of 2023) – The Communication Science Study Program has succeeded in providing extraordinary achievements with Double Accreditation from both International and National. This moment of happiness was celebrated as a celebration activity carried out with the SIGMA COMMFEST event as the Big Bang of the Ancol Communication Science Study Program on Friday, May 9, 2025 at 10:00-16:00 WIB at The Grand Auditorium (TUGA), 8th Floor, Bunda Mulia University Ancol.
Acara Double Accreditation diawali dengan pemberian kata sambutan oleh Ibu Kandi Sofia Senastri Dahlan, M.B.A., Ph.D selaku Wakil Rektor Bidang Akademik Universitas Bunda Mulia sebagai tanda awal peresmian acara. Kegiatan menjadi semakin menarik dengan adanya penampilan dari Fredo Aquinaldo, Alumni Prodi Ilmu Komunikasi Universitas Bunda Mulia, Abang None Jakarta Utara dan The VOU Universitas Bunda Mulia Serpong. Momentum ini menjadi bukti dari kerja keras dan komitmen Prodi Ilmu Komunikasi Universitas Bunda Mulia yang terus meningkatkan kualitas pendidikan kepada mahasiswa dengan standar internasional dan sesuai kebutuhan industri.
The Double Accreditation event began with a welcoming speech by Mrs. Kandi Sofia Senastri Dahlan, M.B.A., Ph.D as the Vice Chancellor for Academic Affairs of Bunda Mulia University as a sign of the beginning of the inauguration of the event. The activity became even more interesting with the appearance of Fredo Aquinaldo, Alumni of the Communication Science Study Program of Bunda Mulia University, Abang None North Jakarta and The VOU Bunda Mulia University Serpong. This momentum is proof of the hard work and commitment of the Communication Science Study Program of Bunda Mulia University which continues to improve the quality of education for students with international standards and according to industry needs.
Setelah itu, acara dilanjutkan dengan seminar SIGMA yang dipandu oleh Dr. Irene Silviani selaku Ketua Prodi Ilmu Komunikasi Universitas Bunda Mulia yang menghadirkan Hasti Triana Putri selaku Manajer Penjualan dan Kemitraan PLN Mobile, Eko Yuwono selaku (VP Promotion MDTV dan Sairaa Punjabi selaku VP Programming MDTV.
After that, the event continued with a SIGMA seminar hosted by Dr. Irene Silviani as the Head of the Communication Science Study Program at Bunda Mulia University, which presented Hasti Triana Putri as the Sales and Partnership Manager of PLN Mobile, Eko Yuwono as (VP Promotion MDTV and Sairaa Punjabi as VP Programming MDTV.
Sumber: Foto/Florencia Karuna
Kegiatan diawali dengan penampilan dari DJ Neville Wijaya, dilanjutkan sesi pemberian materi oleh narasumber. Ibu Hasti berkata bahwa kehadiran aplikasi PLN Mobile semakin memudahkan masyarakat karena berbagai fitur yang ada pada aplikasi. “Melakukan pengaduan di PLN Mobile akan memberikan jawaban maksimal 3 jam, tapi sistem Virtual Command Center membuat pengaduan bisa langsung didistribusi ke seluruh cabang PLN,” ucapnya. Aplikasi apapun memang bisa digunakan untuk membayar listrik tetapi, khusus untuk aplikasi PLN Mobile akan memiliki biaya admin lebih murah.
The event began with a performance by DJ Neville Wijaya, followed by a material presentation session by the resource person. Mrs. Hasti said that the presence of the PLN Mobile application makes it easier for the public because of the various features available in the application. “Making a complaint on PLN Mobile will provide a maximum answer of 3 hours, but the Virtual Command Center system allows complaints to be distributed directly to all PLN branches,” she said. Any application can be used to pay for electricity, but specifically for the PLN Mobile application, the admin fee will be cheaper.
Selanjutnya, Bapak Eko mengawali materi dengan menunjukkan data-data terkait kebiasaan orang untuk belanja online dan offline. “TV masih jadi media utama, tapi digital jadi saluran engagement yang wajib,” ucap beliau dengan menekankan bahwa TV tidak mati, tapi beradaptasi dan berevolusi dengan 82% penduduk Indonesia sudah terpapar internet sehingga 18% tersisa masih belum terpapar karena infrastruktur dan faktor lainnya. Digital bukanlah ancaman tapi menjadi teman kita. Viral di sosial media belum tentu populer di TV, begitu juga sebaliknya.
Next, Mr. Eko began the material by showing data related to people’s habits for online and offline shopping. “TV is still the main media, but digital is a mandatory engagement channel,” he said, emphasizing that TV is not dead, but adapting and evolving with 82% of Indonesia’s population already exposed to the internet so that the remaining 18% are still not exposed due to infrastructure and other factors. Digital is not a threat but our friend. Viral on social media is not necessarily popular on TV, and vice versa.
Sumber: Foto/Sylviana Hannyca
Lalu, Ibu Sairaa memberikan materi dengan menunjukkan data bahwa audiens paling banyak menonton movie dan drama, lalu MDTV kuat di film series dan sudah lebih dari 20 tahun yang berhasil menghadirkan film yaitu KKN di Desa Penari, Ipar adalah Maut, dan Badarawuhi yang berhasil tayang di IMAX Asia Tenggara dan premiere di bioskop Amerika. Lalu, tiga serial drama prime time yang tidak kalah menarik yaitu Rasa Rindu, Terlanjur Indah dan Kupu Malam.
Then, Mrs. Sairaa gave the material by showing data that the audience mostly watched movies and dramas, then MDTV was strong in film series and had been successful in presenting films for more than 20 years, namely KKN in Desa Penari, Ipar is Maut, and Badarawuhi which were successfully screened at IMAX Southeast Asia and premiered in American cinemas. Then, three prime time drama series that were no less interesting were Rasa Rindu, Terlanjur Indah and Kupu Malam.
Selanjutnya, MDTV akan memiliki proyek selanjutnya yaitu La Tahzan yang akan ditayangkan pada 14 Agustus 2025. “Industri kreatif butuh kalian, jadi silakan datang dan bergabung dengan MDTV,” ajak Ibu Sairaa kepada para peserta. Setelah itu, acara ditutup dengan special performance dari Ken Peters Child, seorang pesulap dan Jenifer Kristiee. Selamat kepada Prodi Ilmu Komunikasi Universitas Bunda Mulia!
Next, MDTV will have the next project, La Tahzan, which will air on August 14, 2025. “The creative industry needs you, so please come and join MDTV,” invited Mrs. Sairaa to the participants. After that, the event was closed with a special performance from Ken Peters Child, a magician and Jenifer Kristiee.
Congratulations to the Communication Science Study Program, Bunda Mulia University!
Universitas Bunda Mulia, “Bridging Education To The Real World”