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Jakarta, 3 Januari 2024 – Mahasiswa MIKOM yaitu Afiane Parlyna dengan dosen pembimbingnya Dr. Lasmery R.M Girsang, S.IP., M.Si berhasil melakukan publikasi penelitian yang berasal dari thesis di Wacana: Jurnal Ilmiah Ilmu Komunikasi terakreditasi SINTA 3. Penelitian tersebut berjudul “Mengulik Peran Pelaku UMKM Perempuan Dalam Adopsi Inovasi Digital” . Penelitian ini berfokus teknologi media digital dan topik perempuan . Adapun Abstrak dari penelitian ini yaitu :
MSME entrepreneurs play an important role in efforts to improve the local economy. In particular, women often become MSME leaders. Digital innovation is key to expanding reach, increasing efficiency, and creating new opportunities. This study aims to explore the process of adopting digital innovation by female Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study uses a qualitative approach and a post-positivism paradigm to understand the factors that influence decisions to adopt digital technology, as well as the social and economic impacts of such adoption. Data were collected through interviews with three female MSME informants from Jakarta and Bekasi using the Technology Acceptance Model (TAM) theory, Miles & Huberman data analysis techniques and data validity testing using the triangulation method. The results of the study indicate that factors such as education, technological skills, government support, and access to resources play an important role in influencing the adoption of digital technology. In addition, the adoption of digital technology has been shown to increase operational efficiency, expand access to markets, and empower female MSMEs economically and socially.
Naskah tersebut juga dapat didownload pada link : https://journal.moestopo.ac.id/index.php/wacana/index
