University of Bunda Mulia and APRINDO Collaborate on “Short Course Merchandising & Category Management” Mastering Retail Product and Category Management Strategies
TANGERANG, October 28, 2026 — Universitas Bunda Mulia, through BM Academy, in collaboration with the Indonesian Retailers Association (APRINDO), is organizing the Merchandising & Category Management program to strengthen professionals’ capabilities in managing merchandising strategies and product categories within the retail industry. The program focuses on product selection optimization, category management, consumer behavior analysis, and product presentation strategies to enhance the shopping experience and support business performance. By addressing challenges relevant to the evolving retail industry, the program aims to help participants understand the role of merchandising and category management in increasing product appeal, sales effectiveness, and business competitiveness.
The curriculum covers five key topics: Product Selection & Assortment, Category Management, Shopper Behavior & Insights, Merchandising & Product Display, and Merchandising Performance. These topics explore strategic aspects of retail product management, ranging from selecting product assortments that meet market needs to analyzing shopper behavior, optimizing product displays, and evaluating merchandising performance. The program will feature Ade Arifandi, S.E., M.M., a Management lecturer at Universitas Bunda Mulia; Helena Eka Purnamasari, Merchandising Director at PT Trans Retail Indonesia; and Fitrah Ismail Fahmi, General Manager of Store Operation for the Western Region at PT Lion Super Indo. They will share insights and perspectives based on their respective expertise and professional experience.
The program will be conducted online via Zoom from November 17 to December 19, 2026, with sessions scheduled every Tuesday from 2:00 PM to 5:00 PM WIB and Saturday from 9:00 AM to 12:00 PM WIB. Registration is open from October 26 to November 13, 2026, via https://bit.ly/FormPendaftaranRetailShortCourse. Participants will receive a structured curriculum, guidance from experienced industry professionals, learning materials, and a digital certificate from UBM x APRINDO. Through this program, participants are expected to broaden their knowledge and develop a more strategic approach to merchandising and product category management, contributing to greater product relevance to consumer needs, improved sales effectiveness, and stronger overall retail business performance.
TANGERANG, 28 Oktober 2026 — Universitas Bunda Mulia melalui BM Academy, bekerja sama dengan Asosiasi Pengusaha Ritel Indonesia (APRINDO), menyelenggarakan program Merchandising & Category Management yang dirancang untuk memperkuat kompetensi profesional dalam mengelola strategi merchandising dan kategori produk di industri ritel. Program ini berfokus pada optimalisasi pemilihan produk, pengelolaan kategori, pemahaman perilaku konsumen, serta strategi penataan produk guna mendukung pengalaman berbelanja yang optimal dan pencapaian kinerja bisnis. Melalui pembahasan yang relevan dengan dinamika industri ritel, program ini diharapkan dapat membantu peserta memahami peran merchandising dan category management dalam meningkatkan daya tarik produk, efektivitas penjualan, dan daya saing bisnis.
Kurikulum program mencakup lima topik utama, yaitu Product Selection & Assortment, Category Management, Shopper Behavior & Insights, Merchandising & Product Display, serta Merchandising Performance. Rangkaian materi tersebut membahas berbagai aspek strategis dalam pengelolaan produk ritel, mulai dari penentuan variasi produk yang sesuai dengan kebutuhan pasar hingga analisis perilaku konsumen, optimalisasi tampilan produk, dan evaluasi kinerja merchandising. Program ini menghadirkan Ade Arifandi, S.E., M.M., dosen Manajemen Universitas Bunda Mulia; Helena Eka Purnamasari, Merchandising Director PT Trans Retail Indonesia; serta Fitrah Ismail Fahmi, General Manager of Store Operation wilayah Barat PT Lion Super Indo, yang akan berbagi pengetahuan dan perspektif berdasarkan keahlian serta pengalaman profesional mereka.
Kegiatan akan dilaksanakan secara daring melalui Zoom pada 17 November–19 Desember 2026, dengan jadwal setiap Selasa pukul 14.00–17.00 WIB dan Sabtu pukul 09.00–12.00 WIB. Pendaftaran dibuka pada 26 Oktober–13 November 2026 melalui tautan https://bit.ly/FormPendaftaranRetailShortCourse. Peserta akan memperoleh kurikulum terstruktur, pendampingan dari praktisi berpengalaman, materi pembelajaran, serta digital sertifikat UBM x APRINDO. Melalui program ini, peserta diharapkan mampu memperluas wawasan dan mengembangkan pendekatan yang lebih strategis dalam mengelola merchandising dan kategori produk, sehingga dapat mendukung peningkatan relevansi produk terhadap kebutuhan konsumen, efektivitas penjualan, serta kinerja bisnis ritel secara keseluruhan.