UBM Visual Communication Design Program Holds Public Lecture “The Value Architect: Building Sustainable Brand Legacies”

Jakarta, May 12, 2026 — The Visual Communication Design Program of Universitas Bunda Mulia successfully held a public lecture titled “The Value Architect: Building Sustainable Brand Legacies” featuring M.R. Candiaz, a Creative Director, Narrative Designer, and Historical Researcher. The event took place at The UBM Premier Classroom, Universitas Bunda Mulia Ancol Campus.
The guest lecture was organized as part of the academic enrichment program aimed at helping students understand how brands are built not only through visual identity, but also through values, storytelling, and long-term relevance. During the session, M.R. Candiaz discussed the importance of strategic approaches involving storytelling, cultural research, and visual identity in creating sustainable brands.
Through case studies and professional insights, students gained a deeper understanding of brand identity development, from concept exploration to the implementation of consistent and contextual visual systems. The discussion session was highly interactive, with participants actively engaging in conversations about current challenges and opportunities within the branding and visual communication industry.
This event is expected to broaden students’ perspectives in developing design works that are not only aesthetically strong but also grounded in meaningful concepts and strategic thinking. The Visual Communication Design Program of Universitas Bunda Mulia remains committed to providing learning experiences that are relevant to the evolving creative industry and professional landscape.

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Program Studi DKV UBM Gelar Kuliah Umum “The Value Architect: Building Sustainable Brand Legacies”

Jakarta, 12 Mei 2026 — Program Studi Desain Komunikasi Visual Universitas Bunda Mulia sukses menyelenggarakan kuliah umum bertajuk “The Value Architect: Building Sustainable Brand Legacies” bersama M.R. Candiaz, seorang Creative Director, Narrative Designer, dan Historical Researcher. Kegiatan ini dilaksanakan di The UBM Premier Classroom, Kampus Universitas Bunda Mulia Ancol.
Kuliah umum ini diselenggarakan sebagai bagian dari pengayaan akademik mahasiswa dalam memahami proses pembangunan brand yang tidak hanya kuat secara visual, tetapi juga memiliki nilai, narasi, dan relevansi jangka panjang. Dalam sesi pemaparan, M.R. Candiaz membahas pentingnya pendekatan strategis berbasis storytelling, riset budaya, dan identitas visual dalam menciptakan brand yang berkelanjutan.
Melalui studi kasus dan pengalaman profesional yang dibagikan, mahasiswa memperoleh wawasan mengenai pengembangan brand identity, mulai dari eksplorasi konsep hingga implementasi visual yang konsisten dan kontekstual. Sesi diskusi berlangsung interaktif dengan antusiasme tinggi dari peserta yang aktif membahas tantangan dan peluang dalam industri branding dan desain komunikasi visual saat ini.
Kegiatan ini diharapkan dapat memperkaya perspektif mahasiswa dalam merancang karya desain yang tidak hanya estetis, tetapi juga memiliki fondasi konsep dan strategi yang kuat. Program Studi DKV Universitas Bunda Mulia terus berkomitmen menghadirkan pengalaman pembelajaran yang relevan dengan perkembangan industri kreatif dan kebutuhan profesional masa kini.