Foto Kegiatan PKM di SBM Citra Tangerang
Oleh Dr. Iman Indrati selaku Ketua Tim bersama Sylviana Hannyca HO (Mahasiswa Program Studi Ilmu Komunikasi Angkatan 2024) — Program Studi Ilmu Komunikasi Universitas Bunda Mulia (UBM) melaksanakan kegiatan Pengabdian kepada Masyarakat (PKM) bertajuk “Pembuatan Konten Digital: Cerdas Ngonten di Medsos — Viral Itu Okay, Toxyc Itu No Way!” berupa pelatihan bagi siswa Sekolah Bunda Mulia (SBM) Citra Jakarta untuk mengasah keterampilan membuat konten di media sosial. Kegiatan ini dipimpin oleh Dr. Iman Indrati selaku Ketua Tim, dan melibatkan Syliana Hannyca Ho sebagai mahasiswa pelaksana sekaligus fasilitator pelatihan. PKM dilaksanakan pada Selasa, 2 Desember 2025 pukul 07.00–13.00 WIB, bertempat di SBM Citra Kalideres, Cengkareng dan diikuti oleh 118 peserta dari kalangan siswa.
By Dr. Iman Indrati as Team Leader, together with Sylviana Hannyca Ho (Communication Studies Undergraduate Student, Class of 2024) —The Communication Studies Program of Universitas Bunda Mulia (UBM) carried out a Community Service Program (Pengabdian kepada Masyarakat/PKM) entitled “Digital Content Creation: Smart Content-Making on Social Media — Viral Is Okay, Toxic Is No Way!”. This activity took the form of a training workshop for students of Sekolah Bunda Mulia (SBM) Citra Jakarta, aimed at enhancing their skills in creating responsible and creative social media content. The program was led by Dr. Iman Indrati as the Team Leader and involved Sylviana Hannyca Ho as a student implementer as well as a training facilitator. The PKM activity was held on Tuesday, December 2, 2025, from 07:00 to 13:00 Western Indonesian Time (WIB), at SBM Citra Kalideres, Cengkareng, and was attended by 118 student participants.
Kegiatan Pengabdian kepada Masyarakat (PKM) bertema “Pembuatan Konten Digita “Cerdas Ngonten Di Medsos: Viral Itu Okay, Toxyc Itu No Way!”” merupakan kolaborasi antara Program Studi Ilmu Komunikasi Universitas Bunda Mulia (UBM) dan Sekolah Bunda Mulia (SBM) Citra dalam memberikan pelatihan pembuatan konten digital kepada siswa. Pelatihan ini bertujuan membekali pelajar dengan keterampilan memproduksi konten kreatif menarik sesuai tren media sosial, namun tetap memperhatikan etika komunikasi dan dampak sosial dari pesan yang dibagikan. Peserta diperkenalkan pada literasi digital, tanggung jawab bermedia, dan teknik digital storytelling sebagai fondasi penting untuk menghasilkan konten yang berkualitas.
The Community Service (PKM) activity themed “Digital Content Creation: “Smart Content on Social Media: Viral is Okay, Toxic is No Way!”” was a collaboration between the Communication Studies Program at Bunda Mulia University (UBM) and Bunda Mulia Citra School (SBM) to provide digital content creation training to students. This training aimed to equip students with the skills to produce engaging, creative content in line with social media trends, while still paying attention to communication ethics and the social impact of the messages shared. Participants were introduced to digital literacy, media responsibility, and digital storytelling techniques as essential foundations for producing quality content.
Dalam pelatihan ini, peserta diperkenalkan pada konsep literasi digital, etika bermedia sosial, serta strategi digital storytelling yang relevan dengan kebutuhan komunikasi di era platform digital. Setelah sesi materi, siswa melakukan praktik langsung mulai dari merancang ide konten, menyusun naskah, melakukan pengambilan gambar, hingga mengolah dan mengunggah konten secara efektif di media sosial. Suasana pelatihan berlangsung aktif dan antusias, terlihat dari kreativitas serta partisipasi siswa dalam memproduksi konten bertema edukasi dengan gaya penyampaian yang menarik namun tetap positif dan bebas unsur toxic.
In this training, participants were introduced to the concepts of digital literacy, social media ethics, and digital storytelling strategies relevant to communication needs in the digital platform era. Following the material session, students engaged in hands-on practice, from developing content ideas, writing scripts, shooting images, to effectively processing and uploading content to social media. The training atmosphere was lively and enthusiastic, as evidenced by the students’ creativity and participation in producing educational content with an engaging yet positive and non-toxic delivery style.
Melalui kegiatan ini, Prodi Ilmu Komunikasi UBM berharap para pelajar mampu menjadi kreator konten yang bukan hanya mengejar viralitas, tetapi juga memahami dampak dari setiap pesan yang disebarkan di ruang digital. Kegiatan ini menjadi bukti nyata komitmen UBM dalam menjalankan Tridharma Perguruan Tinggi melalui kontribusi akademik kepada masyarakat pendidikan, khususnya dalam membangun budaya komunikasi digital yang sehat, cerdas, dan bertanggung jawab.
Through this activity, the UBM Communication Science Study Program hopes that students will become content creators who not only pursue virality but also understand the impact of every message disseminated in the digital space. This activity demonstrates UBM’s commitment to implementing the Tri Dharma of Higher Education through academic contributions to the educational community, particularly in building a healthy, intelligent, and responsible digital communication culture.
Foto Kegiatan PKM di SBM Citra Tangerang
Universitas Bunda Mulia
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