Manajemen

Kumpulan Arsip Penelitian Program Studi Manajemen

Periode 2008 - 2010

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ANALISA WAKTU TUNGGU DI LAYANAN ADMINISTRASI AKADEMIK UNIVERSITAS BUNDA MULIA DENGAN METODE SIMULASI

 

Oleh: Rudy Santosa Sudirga

Dosen Jurusan Manajemen Universitas Bunda Mulia, Jakarta

 

Academic Administration Service management continues to be a major challenge for many Universities or school organizations as Universities are required to provide more services with less resources. Especially in information intense environments, short response times for service are essential to avoid disruptions to University’s day to day activities or Academic Administration Service’s facilities. Managers must regularly assess their manpower needs, and ensure that their allocations and operational decisions lead to the best service at the lowest cost. Service staff allocation and response-time in service involves many challenging problems, because the mean and variance of the response-time in service can increase dramatically with traffic intensity, consequently the design for this system has to be able to cope with this complication. This experiment discusses how to use simulation model to improve response-time in service and service operations. Therefore simulation experiments for analyzing the steady-state behavior of queuing systems over a range of traffic intensities are considered the best method of solution.

The technique of simulation consists of taking random samples from the probability distribution which represents the real-world system. In the case of queues, instead of the normal distribution, the usage of a uniform distribution or a random distribution may also be appropriate for solving the problem.

In this research the effects of dependent departure intervals on waiting times are examined for a one-station queuing system. These inter-arrival times are compared to a computer-simulated inter-arrival times having dependent arrivals. A series of response-times in service experiments are also compared to a computer-simulated service times. Significant differences in service times are found due to the mean and variance of the service times.

The purpose of this research is to propose a new dynamic-server queuing model to increase system efficiency and customer satisfaction compared with the current practice. This research work and proposed simulation model will surely invite the development and creation of a similar algorithm model for multi-server, multi-queue systems.

 

 
ANALISIS JANUARY EFFECT PADA RETURN SAHAM BERKAPITALISASI BESAR DAN KECIL DI BURSA EFEK JAKARTA PADA TAHUN 2004-2007

Oleh: Christian Putra

In the beginning of the year, stock’s return has an abnormal return. Small capital stocks produce better return than the large capital stocks which listed in Bursa Efek Jakarta (BEJ). This anomaly is known as January Effect. That’s why, when turn over especially occurs in the beginning of trading market activity, many investor will invest their assets in small capital stocks. This research tries to found out whether there is or there isn’t January effect anomaly in Bursa Efek Jakarta in 2004 till 2007. This research uses non probability method which chooses 30 stocks in each category. The significance level of the research is always bigger than 0.05 and that result shows us that there is no January effect in Bursa Efek Jakarta (BEJ) from 2004 till 2007.

Keywords:

Return, January Effect, Stocks

 

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MENABUNG PADA BANK SYARIAH

(BANK RIAU SYARIAH CABANG PEKANBARU)

Oleh: Nobel Aqualdo, Lanang Diayudha

The background of this research on Syariah banking is based on the opinion and supposition that the interest given by conventional banking is a usury. As can be seen on  the national and regional development on Syariah Banking, it is shown that the public interest in Syariah Banking is very high. This reseacrh is conducted mainly in the city of Pekanbaru on Bank Riau Syariah Pekanbaru Branch. the purpose of this research is to find out the factors often influencing the public interest in saving their money on Bank Riau Syariah. There are primary and secondary data used in this research. The primary data is directly acquired from the main resources through the use of questionairre. The secondary data used in this research is gathered with the help from Bank Riau Syariah Pekanbaru Branch. The secondary data shows the detail on the development on the type of saving and the number of customer of Bank Riau Syariah Pekanbaru Branch, and the organizational structure of said bank. The method used in analysing the data of the research is a descriptive method which is done by following the procedure of solving the problem being investigated and by describing the state of the object of the research at the time of the research, based on the fact and reality. Then, the data collected is organized and arranged in the form of tables to be later elaborated and analyzed. The result of the research shows that the dominant factors in influencing the public interest in saving their money in Bank Riau Syariah Pekanbaru Branch is to avoid the act of committing usury. The other factors are profit and the belief that saving in a Syariah Bank is one form of confirming the Islamic Syariah. Moreover, there are also other factors influencing the public interest in saving in a Syariah Bank, such as accessibility, security, and other non-related factors such as the good service provided by the bank in serving its customer.

Keywords:
Syariah Bank, Saving, Customer

 
PENGARUH KEBIJAKAN BAURAN PEMASARAN UNIVERSITAS BUNDA MULIA TERHADAP KEPUTUSAN MAHASISWA UNTUK KULIAH DI UNIVERSITAS BUNDA MULIA


Oleh: Arko Pujadi

This research tries to found out the effect from the marketing mix of Bunda Mulia University to student’s decision to college in Bunda Mulia University.  Students in generally said that Bunda Mulia University already has sufficient marketing mix policy. This opinion arose from the academic facilities and services. From correlation analysis, this research found that there are two variables of marketing mix which has significant effect to student’s decision. Those variables are, academic facilities and services and promotion.
This research is conducted to find out the effect of the marketing mix of Bunda Mulia University onto each student’s decision to enroll in Bunda Mulia University. In general, the students stated that Bunda Mulia University already had sufficient marketing mix policy. From the correlation analysis, this research found that there are two variables of marketing mix-which have the significant effect onto the student’s decision. Those variables are academic facility along with services and promotion.

Keywords:
Marketing Mix, student, and corelation

 
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