The Management Study Program Holds a Community Service Program with the Theme “Business Model Canvas Practice to Support the Enhancement of High School Students’ Entrepreneurial Skills”

The Management Study Program successfully organized a Community Service Program (Abdimas) aimed at enhancing the entrepreneurial skills of Bunda Mulia School students using the Business Model Canvas (BMC). This event was held on Tuesday, January 14, 2025, from 09:00 AM to 12:00 PM WIB at Bunda Mulia School.

The program was led by Budi Christanto, S.E., B.Bus., M.M., a permanent lecturer in the Management Study Program at Universitas Bunda Mulia and an experienced entrepreneur. He provided students with comprehensive knowledge and practical training on how to design and develop business ideas using BMC.

A total of 31 high school (SMA/SMK) students from Bunda Mulia Citra participated in the event, gaining insights into essential entrepreneurial elements such as value propositions, market segmentation, and innovation strategies to create business solutions relevant to societal needs.

The primary objective of this program was to help students understand the importance of designing an effective business model while equipping them with practical skills to develop their business ideas. Through this initiative, it is hoped that young generations will become competent, creative, and ready to compete in the business world.

This Abdimas activity also reflects Universitas Bunda Mulia’s commitment to supporting the Tri Dharma of Higher Education, contributing directly to society through entrepreneurial development and fostering strong collaboration between universities and schools. As part of its community engagement efforts, this program successfully provided students with new insights and opportunities to explore their entrepreneurial potential