OVERVIEW DIGITAL MARKETING IN HOSPITALITY INDUSTRY” STUDY PROGRAM HOSPITALITY & TOURISM” BUNDA MULIA UNIVERSITY

On December 29, 2020, a semiloka lecturer titled “Overview Digital Marketing In Hospitality Industry.” This semiloka discusses how it can provide a different view for lecturers to look at the hotel business in the pandemic period where hotel revenues are mostly very decreased in terms of revenue. Then semiloka also explained the marketing strategy owned by the hotel brand marriot class in order to expand the knowledge for lecturers. The strategy is quite applicative and simple actually, but because of the expertise and experience of digital marketing owned by Marriot, it becomes very impactful to the continuity of marriot hotel business, Semiloka also provides insight and mindset development for lecturers, especially in the field of marketing, some lecturers ask about the world of digital marketing such as what are the goals, criteria and requirements to become a digiral marketing in a hotel. Semiloka conducted from 10:00 to 12:00 is directly presented by Mrs. Clarissa Suharli as Digital Consulting Manager at Marriot International who is quite experienced in her field. This event ended with the signing of certificates to the speakers.