- Vision & Mission
- Curriculum
To become a leading Management Study Program at the national and international levels that provides high-quality education in the fields of marketing management, human resources, finance, as well as business strategy, and is oriented towards a dynamic industry that contributes to the national economy and global society in 2030.
Education
Research
Community Services
Bunda Mulia University School of Marketing educates students to be able to take part in the modern marketing business world. Bunda Mulia University School of Marketing graduates are able to design and plan marketing plans for companies that include market analysis, understanding consumer behavior, developing marketing strategies (segmentation strategies, positioning, products, prices, promotions, distribution channels, marketing processes); and develop reliable, and skilled sales force resources using information technology to support professional needs as a marketer in the digital age.
The study program of the School of Marketing at the University of Bunda Mulia Jakarta produces graduations that have major competencies in accordance with the competencies of graduates of the Management study program and marketing competencies which consist of marketing management and digital marketing which are described as follows:
Marketing Management :
Digital Marketing :
Bunda Mulia University School of Retail educates students to be able to take part in the world of modern retail business. Graduates of Bunda Mulia University School of Retail are able to design and plan the company’s retail management including location and layout design, procurement, operations, services, marketing, supply chain, retail finance, franchising, to retail management strategies; and develop reliable retail management resources, and are skilled in using information technology to support professional needs as a retailer in the digital age.
The Bunda Mulia University School of Retail study program produces graduates who have core competencies in accordance with the graduates of Management study programs and retail management competencies which are described as follows:
Study Program : Manajemen
Program Level : Bachelor’s Degree
Graduate Degree : Bachelor’s Degree in Economics
Bunda Mulia University Management Study Program is an integrated learning plan that studies, applies, and develops management knowledge which is the science of the process of how an organization’s goals are achieved through the effective integration of human activities. The scope of management starts from planning, implementing, monitoring and evaluating.
Bunda Mulia University Management study program produces graduates who have major competencies in the field of Creative Management with six specializations namely financial management, human resource management, and general management as well as the School of Marketing and School of Retail which are explained in separate sections. (see the School of Marketing and School of Retail sections). Financial management competencies, human resource management, and general management are described as follows:
Bunda Mulia University School of Marketing study program produces graduates who have core competencies in accordance with the graduates of Management study programs and marketing competencies consisting of marketing management and digital marketing which are described as follows:
Bunda Mulia University School of Retail study program produces graduates who have the main competencies in accordance with the graduates of the Management study program and the retail management competencies described as follows:
In addition to being able to pursue a higher degree of education, Graduates of Bunda Mulia University Management study program can also work in accordance with their fields of knowledge in the world of private business, government and open their own businesses. In full can be seen in the table below:
The Management study program at Bunda Mulia University was established on April 4, 1990 in accordance with the Decree on the Implementation of Higher Education No. 5139/D/T/K-III/2011.
The Management Study Program is a unified study plan that examines, applies, and develops management knowledge, which is the science of the process of how an organization’s goals are achieved through the effective integration of human activities. The scope of management starts from planning, implementation, monitoring and evaluation.
Study Program: Management
Program Level: Bachelor Degree (S-1)
Graduate Degree : S.M. (Sarjana Manajemen)
Elements of Mastery of Knowledge that must be possessed based on specialization:
The Management study program at Bunda Mulia University produces graduates who have major competencies in the field of Creative Management supported by digital and retail elements which are merged into four specializations, namely Finance and Banking, Human Capital Management, Creative Marketing, and Business Strategy and Innovation).
No | Work Program | Implementation Time | Information | Project Manager | Purpose |
1 |
Welcoming Freshmen (Ancol- Serpong) |
08 August – 09 August 2022 |
– Create XCM Video Profile – Making XCM Activity Videos |
Tania Athaliav |
Welcoming new students of the Management
Study Program. |
2 |
Open Recruitment of New XCM Members |
August 08 – August 21 , 2022 |
– Collect XCM registration form via email – Conducting interviews using Gmeet media. |
Jessie |
New talents or seeds
for regeneration processes XCM management recruitment. |
3 |
Industry Visits |
3 September 2022 |
– Looking for a Company
– Making Proposals, Event Design, Press Releases, Processing Questionnaires, & LPJ -Documentation |
Cerlysia |
Know the process firsthand Production and management management of an
enterprise. |
4 |
TWSG |
10 September 2022 |
– Looking for a Company
– Making Proposals, Event Design, Press Releases, Processing Questionnaires, & LPJ -Documentation |
Erika |
Activities carried out to find out new information submitted by resource persons |
5 |
Meet & Greet |
17 September 2022 |
-Introduction of Members and Divisions
– Progja Presentation -Management Day Event Info |
Vincent Orinsky |
Familiarize fellow members
XCM and task recognition |
(IMPACT) | perdivision for achievement XCM work program in 1
period. |
||||
6 |
UBM & I-DAY Investment Gallery Anniversary |
8 October 2022 |
– Honorary Speaker -Documentation |
Bartholomew Rev. Sawarsa |
Holding competitions and Investment seminars and celebrations UBM Investment Gallery
Anniversary. |
7 |
XCM Training (External Speaker) |
15 October 2022 |
– Making Proposals, Event Design, Press Releases, Processing Questionnaires, & LPJ
– Honorary Speaker -Documentation |
Handoko |
Provide training to XCM members to support
their soft skills in work and organization. |
8 |
UTS Tentier Odd Semester 2021 |
October 2022 |
– Making Proposals, Event Design, Press Releases, Processing Questionnaires, & LPJ
– Honorary Teacher -Documentation |
Anastasia Erdina |
Review of materials to deal with
UTS odd semester 2021/2022. |
9 |
Industry Visit (External) |
12 November 2022 |
– Looking for a Company
– Making Proposals, Event Design, Press Releases, |
Ellisia |
Know the process firsthand Production and
management |
Processing Questionnaires, & LPJ
-Documentation |
management of an enterprise. | ||||
10 |
Tentier UAS Odd Semester 2021 |
1 December 2022 |
– Making Proposals, Event Design, Press Releases, Processing Questionnaires, & LPJ
– Honorary Teacher -Documentation |
Vania Risyona |
Review of materials to deal with
UAS odd semester 2021/2022. |
11 |
XCM Training (Internal Speakers) & HUT XCM |
23 December 2022 |
– Making Proposals, Event Design, Press Releases, Processing Questionnaires, & LPJ -Documentation |
Read |
Provide training to XCM members to support
their soft skills in work and organization. XCM anniversary celebration with all XCM members. |
12 |
Management Day |
11 February 2023 |
– Looking for Speakers & Competition Judges – Making Proposals, Event Design, Press Releases, Processing Questionnaires, & LPJ – Honorary Speaker -Documentation |
Merry Oktaviani |
Activities organized
by XCM with event form which varies to add insights and knowledge through experienced interviewees. |
13 |
Industry Visit (External) |
March 4 , 2023 |
– Looking for a Company
– Making Proposals, Event Design, Press Releases, Processing Questionnaires, & LPJ -Documentation |
Metta Anggraini |
Know the process firsthand Production and management management of an
enterprise. |
14 |
UTS Tentier Even Semester 2023 |
March 13 , 2023 |
– Making Proposals, Event Design, Press Releases, Processing Questionnaires, & LPJ
– Honorary Teacher – MNF10 Compulsory Tentier Courses -Documentation |
Agus Crisna Yanti |
Review of materials to deal with UTS odd semester 2021/2022. |
15 |
Industry Visit (External) |
29 April 2023 |
– Looking for a Company
– Making Proposals, Event Design, Press Releases, Processing Questionnaires, & LPJ -Documentation |
Daniel Gilbert |
Know the process firsthand Production and management
management of an enterprise. |
16 |
Training and Development of Soft skills (Internal and External Speakers) |
13 May 2023 & 21 May 2023 |
– Honorary Speaker -Documentation |
Steven & Sukian |
Provide training to XCM members to support
their soft skills in work and organization. |
17 |
Tentier UAS Even Semester 2021 |
26 May 2023 |
– Making Proposals, Event Design, Press Releases, Processing Questionnaires, &
LPJ |
Juan Matthew |
Review of materials to deal with |
– Honorary Teacher
-Documentation |
UAS odd semester
2021/2022. |
||||
18 |
XCM Gathering Ancol-Serpong |
27 May 2023 |
– Making Proposals, Event Design, Press Releases, Processing Questionnaires, & LPJ
-Documentation – Media: Google Meet / Zoom |
Catherine Vondrea |
Activities to familiarize
each member of both campuses in order to establish good cooperation. |
19 |
XCM Care and Evaluation |
3 June 2023 |
– Making Proposals, Event Design, Press Releases, Processing Questionnaires, & LPJ -Donation -Documentation |
Sarah Felina |
Providing material and knowledge assistance to the community.
Evaluate Results of the work program for 1 period. |
Additional Work Program Period 2022/2023 | |||||
20 |
Training of Each Division |
Tailored to each Division |
– Training of each Division – Joint Training between Ancol- Serpong divisions (Tentative) – Questionnaire Training by R&D Division for all XCM members is carried out 2 shifts – Design training by the Creative Division for all XCM members |
Each Division |
Create each member of the division
getting to know his division and mastering duties of responsibility of the respective divisions. Then on half |
New Next Period increase knowledge about duties of other
divisions. |
|||||
21 |
Ago XCM |
Three months 1 time |
– Making Proposals & LPJs – All Members of XCM Ancol – Documentation |
All members of XCM Ancol |
Evaluate performance within a period of 3 months and to familiarize
members. |
22 |
Articles for XCM websites |
One Month 2 times |
– The entire Division gives its representatives to create articles
– Collaborated with XCM Serpong to fill out articles on the Website |
Marketing Communication |
Providing Information and Knowledge. |
23 |
XCM Podcast |
One Month 1 time |
– Proposal & LPJ
– Media : Instagram Live – Collaborating with XCM Serpong to carry out activities |
Marketing Communication |
Conduct interviews with sources on various topics. |
24 |
XCM Reels & Tiktok |
One Week 1 time |
-Proposal & LPJ – Media : Intagram and Tiktok – Collaborate with XCM Serpong to create content |
Marketing Communication |
Create content in the form of videos to provide information related to the world of lectures,
Management |
Study Program and
XCM. |