- Vision & Mission
- Curriculum
Visual Communication Design
June 23, 2020
English Language
June 23, 2020Digital Business
Vision
To become the leading study program in Digital Business in providing high quality education in the fields of Digital Technology Management, Digital Marketing Technology and Digital Retail Management which is oriented towards a dynamic industrial world and contributes to the national economy and global society by 2030.
Mission
- To organize education to produce graduates that are ready to work and have high competence and competitiveness in the field of Digital Business, especially in Digital Technology Management, Digital Marketing Technology and Digital Retail
- To conduct research and development programs that are recognized at the national and international levels in order to produce concepts, theories and research results in the field of Digital Business, especially in Digital Technology Management, Digital Marketing Technology and Digital Retail Management which functionally support the development of the community
- To implement and develop empowerment and community service programs,in collaboration with national and international institutions in the field of Digital Business that give benefits for the society.
Definition of Study Program
The Digital Business study program of Bunda Mulia University was established on October 5, 2018 in accordance to the Decree of the Director General of Higher Education No. 856 / KPT / I / 2018. The Digital Business study program is a form of Bunda Mulia University’s concern for the new era of industrial economy. The Digital Business study program at Bunda Mulia University is prepared for students who aim to play a major role in the era of digital economy and responds to the current global needs by focusing on the learning of Digital Business and Digital Technology.
Concentration of Study
Digital Technology Management
Businesses engaged in technology create new values in good business models, user experience, and internal operational capabilities. The role of study in digital technology is expected to be able to advance the growth of the digital economy in Indonesia by producing the best and most qualified graduates. Digital technology management is a curriculum designed to meet the needs of prospective students who want to develop leadership skills in technology management. This study was created to improve the ability of the students to become professionals. The study of digital technology management stimulates students to think quickly based on the changes in consumer behavior in a short period of time. Graduates who choose the concentration of Digital Technology Management are experts in organizational development and change in a competitive global context.
Digital Retail Management
Digital retail management is a concentration of study that teaches students about the management of human resources and company assets in the context of retail companies based on the latest technology. Digital retail management produces graduates that are able to solve problems quickly, come up with business analysis and strategies that are able to attract consumers’ attention, and carry out different marketing patterns from time to time. These skills are the response towards the unpredictable market changes, so special education in digital retail management is very important for the continuity of start-ups focusing in sales and purchase in the future.
Digital Content
The concentration of digital content studies is considered important in the current development of knowledge because it specifically explores how business is communicated to consumers. Therefore, graduates of Bunda Mulia University are trained to have competence in analyzing and creating digital content in accordance to the business and market needs.
Career opportunities
1. Digital Business Analyst
2. Digital Business Consultant
3. Digital Business Developer
4. Data Analyst
5. Entrepreneur in Start-Up Business
6. Researcher
7. Professional in Digital Industry