MARKETING POLITIK DALAM KAMPANYE PILPRES

Survei Opini Publik dan Pemberitaan Media Massa

KESALAHAN-KESALAHAN YANG SERING DILAKUKAN DALAM MEMBUAT KALIMAT “BA” PADA MAHASISWA ANGKATAN 2005-2008 JURUSAN BAHASA DAN BUDAYA CHINA UNIVERSITAS BUNDA MULIA

The ”Ba” Sentence is one of the most difficult sentence in Chinese Language for Indonesian’s learners. It’s difficult because The “Ba” Sentence doesn’t have the same sentence in Indonesia Language and have a several qualifications to fulfill for each component (object, verb, and other component). The objective of this research is to find the mistakes that often done by Bunda Mulia University Chinese Language and Culture Department’s student in case of The “Ba” Sentence and to find the things that must be point up in order to teach The “Ba” Sentence. The amount of subject involved in this research was 44 students. All of data was collected using test that consist of two part: part one is multiple choice, part two is to decide true of false and correct if it false and give the reason. This research results showed the student has understand  the usage and the pattern of The “Ba” Sentence, but have a big problem in qualification that must be fulfill for each component of The “Ba” Sentence. Most of them answer the test depend on their feeling and they don’t give the reason for their answers. Therefore, teachers have to point up the qualification that must be fulfilling for each component of The “Ba” Sentence when teaching The “Ba” Sentence.

TINGKAT DAN FAKTOR-FAKTOR KECEMASAN KOMUNIKASI ANTARA MAHASISWA DENGAN DOSEN DI  UNIVERSITAS BUNDA MULIA JAKARTA

Persoalan kecemasan komunikasi sebagai sebuah kelaziman tidak dapat di elakan oleh siapaun termasuk orang yang bekerja dalam institusi pendidikan., termasuk ketika mahasiswa harus berinteraksi dengan dosen. Kecemasan komunikasi  adalah perasaan takut atau tingkat kegelisahan dalam transaksi komunikasi (De 5ito).  Dalam situasi cemas ind4idu cenderung melakukan mekanisme pertahanan diri (fight) atau melarikan diri (flight) sebagai bentuk upaya penyesuaian diri pada kecemasan tersebut. Penelitian ini menggunakan pendekatan sur5ey untuk melihat Tingkat dan faktor-faktor yang memicu munculnya kecemasan mahasiswa dalam berkomunikasi dengan dosen. Populasi penelitian adalah seluruh mahasiswa Un4ersitas Bunda Mulia, dengan ukuran sampling menggunakan rumus Torro Yamane sebesar 348. Analisis Data  yang digunakan adalah menggunakan rentang antar kuartil untuk menyusun katagori tingkat kecemasan dan faktor-faktor yang menimbulkan kecemasan. Dari analisis total skor tersebut diketahui bahwa tingkat kecemasan mahasiswa UBM dalam berkomunikasi dengan dosen adalah cenderung negatif. Sedangkan dari tujuh faktor yang digunakan untuk mengukur kecemasan, diketahui dua faktor positif menimbulkan kecemasan yaitu faktor derajat ketidakpastian dan faktor tingkat e5aluasi. Selanjutnya lima faktor yang lain, yaitu Keturunan, Latar Belakang Etnik dan Budaya, Faktor Kemampuan dan Pengalaman. Faktor Kejelasan dan Faktor Berpikir Tentang Kegagalan, diketahui negatif. Artinya kelima faktor tersebut bukan faktor yang membuat cemas mahasiswa ketika berkomunikasi dengan dosen.

ANALISA KEPUASAN PELANGGAN UNTUK MENINGKATKAN PELAYANAN DI UNIVERSITAS BUNDA MULIA

 

Since the university market has been growing rapidly over the past several years, customer service and marketing activities have been drawn a lot of attention. Many companies generated customer loyalty by improving service quality but the effects needed to be further examined to achieve satisfactory results. The emphasis on providing improved service quality has become an overabundance concern of the 2000 era. To date, most of the research has been on ways to classify, conceptualize and measure service quality in many organizations. The purpose of the research is to integrate relevant literature theory and develop a comprehensive research model of service quality to procure customer satisfaction. This research tests the interrelationships among the perception of service quality, customer satisfaction and customer loyalty through a questionnaire survey SERVQUAL scale developed by A. Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry, “A Conceptual Model of Service Quality and Its Implications for Future Research,”. In this research, we present a holistic systems approach that utilizes total quality management decision in a seamless fashion to improve satisfaction and perception related to the service provided by Universitas Bunda Mulia to the students, students’ parents, other universities movement students, and other students. At the same time, other university departments’ important objectives, such as the implementation of an ongoing in-house procedure that supports its continuous improvement program, are taken into account. In this research, results that document the improved service quality system performance to procure customer satisfaction are further tested for their reliability and validity. Therefore, the result will be the proper and true relationship between customer satisfaction and perceived service quality that could be used either for Universitas Bunda Mulia or other universities and education institutions. Conceptual and managerial implications of the findings should be further discussed by Universitas Bunda Mulia to procure and achieve a much better performance in the next coming years.